Wild Fork Foods, the Miami-based meat and seafood retailer, has launched World Cuts, a summer campaign celebrating international grilling traditions and the role of food in bringing communities together. The campaign features celebrity chef and content creator Bradley Delgado—known as Chef Brad—who developed original recipes and appeared at a June 24 cookout event at Wild Fork's flagship Doral, Florida location. Chef Brad created dishes including Picanha Philly Cheesesteak, Chimichurri Carne Asada Tacos, and Cafecito Steak, each blending grilling traditions from different regions. "World Cuts is all about celebrating the way food brings people together across cultures, communities and traditions," said Daniel Henderson, Head of Product Development at Wild Fork. "Whether you're gathering around the grill to watch a match, hosting friends and family in the backyard, or trying a new recipe inspired by flavors from around the world, food has a unique ability to create connection."

Campaign Scope World Cuts showcases meats and seafood sourced from over 20 countries, including Argentina, Australia, Brazil, Canada, France, Japan, Mexico, and the USA. The campaign aims to introduce customers to specialty cuts and regional cooking methods while positioning Wild Fork as a one-stop destination for both everyday proteins and globally inspired options. Chef Brad emphasized the accessibility of the recipes: "Each recipe is inspired by the countries featured in the campaign while staying simple enough for home cooks to recreate with confidence. Wild Fork's incredible variety of proteins made it easy to explore these global influences and show that discovering new flavors can be both exciting and accessible."

Why It Matters

As specialty and globally sourced proteins gain traction in U.S. foodservice and retail, Wild Fork's focus on variety and supply-chain control—blast freezing at peak freshness—positions the chain to capture consumers seeking quality international cuts without premium markups. The campaign also demonstrates how retailers are leveraging celebrity chef partnerships and experiential events to drive foot traffic and product discovery.

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Written by FBM Publications Editors