The Ritz-Carlton Yacht Collection has launched a new design-forward dining collaboration with Italian porcelain house Ginori 1735, debuting what the partners call the first-ever Ginori Terrace concept at sea. The installation lives aboard *Evrima*, the collection's intimate superyacht, and centers on Ginori's Il Viaggio di Nettuno tableware and décor line — a first for the brand in a maritime terrace setting. For hospitality operators watching luxury F&B evolve, the partnership signals how high-end brands are extending their identities beyond traditional retail and into immersive, experience-led environments. Rather than simply supplying tableware, Ginori 1735 has shaped an entire terrace aesthetic, embedding its design language into the physical space and service ritual in a way that reinforces both brands' positioning around the art of travel — or *viaggio*, as the Italian collaboration frames it. The move reflects a broader pattern in [luxury hospitality dining](/hospitality/luxury-dining), where curated brand partnerships are increasingly used to differentiate the guest experience rather than rely solely on culinary programming. By anchoring the terrace concept around a storied heritage brand, the Ritz-Carlton Yacht Collection adds a layer of cultural storytelling that resonates with the ultra-premium traveler segment its fleet is designed to serve. For food and beverage professionals in the cruise and superyacht space, the Ginori Terrace also offers a case study in how tabletop and environmental design can function as a narrative tool. The Il Viaggio di Nettuno collection's vibrant visual identity — built around themes of the sea and exploration — creates a coherent through-line from the physical setting to the plate, a detail-oriented approach that [restaurant design and concept developers](/restaurants/concept-development) increasingly cite as critical to premium positioning. This collaboration was first reported by [Food & Beverage Magazine](https://fb101.com/?utm_source=rhfnews&utm_campaign=powered_by) as part of its ongoing coverage of luxury hospitality partnerships. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.