ResortPass, the day-access wellness platform, has signed a formal agreement with Marriott International to expand its presence across the hotel giant's portfolio of properties. The partnership will give non-overnight guests the ability to book spa treatments, pool access, and other wellness amenities at participating Marriott locations — turning underutilized daytime capacity into a bookable, revenue-generating product.
For hospitality operators, the move is a signal that day-access is maturing from a niche perk into a structured ancillary revenue stream. Hotel spas and wellness facilities have historically been designed around overnight guests, leaving significant capacity idle during mid-week and off-peak daytime hours. By connecting those open slots to a consumer-facing marketplace, properties in the Marriott network can monetize existing infrastructure without adding overhead.
The agreement also reflects broader shifts in how travelers and local consumers engage with hotel amenities. Demand for day-use spa and pool access has grown alongside the wellness economy, and platforms like ResortPass have built a consumer base that specifically seeks hotel-quality experiences without requiring a room booking. For hospitality operators tracking wellness monetization, this partnership offers a scalable model worth watching.
ResortPass describes itself as the leading provider of day-access wellness experiences, and the Marriott agreement represents a significant expansion of its reach given Marriott's position as the world's largest hospitality company. Specific participating brands and property counts were not disclosed at the time of the announcement, though the companies indicated the rollout would expand access at properties across the Marriott portfolio.
The deal arrives as hotel food and beverage and spa teams face continued pressure to diversify revenue beyond room-attached spend. As covered in our restaurant and hospitality revenue strategy reporting, ancillary monetization — whether through day-pass dining packages, spa drop-ins, or poolside F&B — is increasingly central to how full-service properties hit performance targets. ResortPass integrates that logic directly into a bookable digital channel, which reduces friction for both the operator and the guest. Coverage from Food & Beverage Magazine has similarly tracked wellness spending as a durable post-pandemic consumer priority.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
