Four Seasons Hotels and Resorts has unveiled the first two itineraries in its 2028 Private Jet Experience program, with redesigned versions of its Uncharted Discovery and New World Icons journeys set to connect guests with several of the brand's newest properties. The routes include stops at Four Seasons Hotel and Residences Cartagena, Four Seasons Resort and Residences Puerto Rico, and Danieli, Venezia, A Four Seasons Hotel — the Venice landmark slated to open later in 2026. The move signals how ultra-luxury hotel groups are increasingly using owned-air programming to drive awareness of newly opened or soon-to-open properties. By embedding debut destinations directly into curated jet itineraries, Four Seasons effectively creates a captive audience for its newest food, beverage, and hospitality experiences before those properties have had time to build independent demand. For operators and hospitality professionals tracking [luxury travel trends](/hospitality/luxury-travel), the strategy offers a playbook for cross-property programming that ties F&B and cultural experiences to high-spend guest acquisition. Each Private Jet Experience journey is designed as an all-in, white-glove program — flights, accommodations, dining, and curated excursions bundled under a single itinerary managed entirely by Four Seasons staff. The inclusion of Danieli in Venice is particularly notable: the historic palazzo property's debut on a jet itinerary before it has fully established its independent profile underscores how the brand is using experiential travel to build early momentum around marquee openings. For the broader hospitality and food-and-beverage sector, the announcement reflects a continuing premium on experiential packaging at the highest tier of the market. As covered in [luxury hospitality and dining analysis](/hospitality/industry-trends), operators from boutique hotel groups to resort destinations have been expanding multi-day immersive offerings to compete for a guest segment that prioritizes access and exclusivity over price sensitivity. Four Seasons' jet program — now planning two years out — suggests that forward booking windows for ultra-luxury travel remain robust heading into the late 2020s. Full itinerary details and additional 2028 journey announcements are expected to follow as the program develops. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.