Korean bakery chain TOUS les JOURS is rolling out a limited-time Shine Muscat collection featuring three seasonal pastries made with the premium Japanese grape variety, available October 29 through November 25 at five corporate locations in California and New York.
## The Collection The lineup includes: - Shine Muscat Paradise Cake (Petite): A layered petite cake with Shine Muscat grapes, strawberries, and Cloud Cream
- Shine Muscat Yogurt Croissant: A buttery croissant filled with Shine Muscat grapes and yogurt cream
- Shine Muscat Vanilla Danish: A flaky Danish topped with Shine Muscat grapes and Vanilla Cloud Cream with real vanilla bean
Market Context
Shine Muscat grapes are a seasonal staple in Korea, known for their crisp texture, floral aroma, and naturally sweet flavor. They are traditionally eaten fresh, gifted for special occasions, and incorporated into desserts. The grape's arrival in U.S. bakeries reflects growing crossover appeal of Korean premium ingredients and seasonal limited-time offerings in the American market.
Why It Matters
For bakery operators, the launch signals continued consumer appetite for Korean culinary concepts and premium, seasonally-driven menus. Limited-time fruit-forward pastries drive traffic and provide menu diversification while ingredients remain available.
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Written by FBM Publications Editors
