Qualifying meal purchases at Subway locations across the United States now unlock exclusive in-game content for the multiplayer extraction game ARC Raiders, under a national partnership the sandwich chain struck with Stockholm-based developer Embark Studios. The promotion runs from August 20 through October 26, timed to build momentum ahead of the game's Frozen Trail update, which drops October 8.

How the Offer Works

Guests who order any Subway meal — a 6-inch sub, Footlong, salad, or wrap paired with chips or cookies and a drink — receive a unique code redeemable for an exclusive Subterranean outfit inside ARC Raiders. Each code also unlocks one of three Subway-themed outfit variants and two bonus in-game items that rotate weekly throughout the campaign. Codes are valid on PlayStation, Xbox, and PC and must be redeemed by November 10, 2026. Purchases made through third-party delivery apps are excluded. Meal options in the promotion include PepsiCo products such as Doritos Nacho Cheese Flavored Tortilla Chips and Mountain Dew.

Operator Implications

For Subway's more than 35,000 franchisees, the promotion is a structured traffic driver built around an existing meal bundle format rather than a limited-time menu item, which keeps operational complexity low. The weekly rotation of in-game rewards is designed to encourage repeat visits throughout the roughly ten-week window — a mechanic increasingly common in QSR gaming partnerships that seek to move beyond a single redemption event. Dave Skena, Chief Strategy and Commercial Officer at Subway, framed the program as an extension of the brand's value proposition: "A Subway meal can do more than fuel your day. For ARC Raiders fans, it can now help fuel their next mission."

Ashley St. Germain, Marketing Director at Embark Studios, noted the alignment between the game's theme and the partner brand: "Teaming up with Subway felt like a natural fit, giving Raiders a way to fuel up before their next drop while unlocking a great lineup of exclusive rewards."

What's Next

ARC Raiders, released by Embark in late 2025, tasks solo players or squads with scavenging resources on a ravaged future Earth while fighting a mechanized threat. Frozen Trail is described as the game's largest update since launch, introducing a new map, new enemy types, and expanded progression systems. For Subway, the deal continues a broader pattern of QSR brands using gaming integrations to reach younger demographics without relying solely on traditional media. Operators and brand marketers tracking this trend will find useful context in our restaurant technology coverage and in broader food and beverage industry analysis from across the F&B Network, including Food & Beverage Magazine.

Full program details, weekly rewards bundles, and code redemption are available at arcraiders.com/subway and through the Subway app.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.