Starting August 18, 2026, Saladworks is offering guests a fully customized build-your-own base salad or wrap for $6.99 every Tuesday at participating locations. The fast-casual concept, part of the WOWorks better-for-you dining platform, is framing the promotion as a 40th-anniversary thank-you — but the timing also signals a deliberate move to restore foot traffic following this summer's iceberg lettuce recall.

The offer covers the brand's full lineup of fresh greens, vegetables, and toppings. Proteins are available as an add-on at an additional charge, keeping the entry price accessible while preserving check-building upside for franchisees across more than 160 locations in 25 states and two countries.

The Food-Safety Backdrop

The launch arrives just days after the FDA moved to reassure consumers that leafy greens remain safe to eat and that iceberg lettuce tied to this summer's outbreak has been effectively cleared from the market. For fast-casual salad concepts, that kind of headline-driven consumer hesitancy can translate directly into traffic softness — making the $6.99 Tuesday offer as much a demand-recovery tactic as a loyalty play.

CEO Kelly Roddy leaned into the food-safety narrative directly. "For 40 years, food safety hasn't been something we revisit when headlines break. It's part of every salad we prepare, every ingredient we receive and every process our teams follow each day," Roddy said. He pointed to frequent produce deliveries, daily fresh preparation, and a vetted supply chain as the pillars of what he described as a "chain of custody" from farm to fork.

What Operators Should Watch

For franchisees in the WOWorks system, the Tuesday promotion creates a predictable weekly traffic driver — a format that has proven effective across fast-casual restaurant segments at converting value-sensitive guests into habitual visitors. At $6.99 for a base build, the price point sits below the typical fast-casual salad average, giving franchisees a competitive tool in markets where grocery-prepared salads and meal-kit options continue to pressure dine-out occasions.

The promotional structure also aligns with broader fast-casual value and LTO strategy trends that have accelerated since 2024, as operators across segments respond to consumer sensitivity around food costs. By anchoring the deal to a single day of the week rather than running an open-ended discount, Saladworks limits margin exposure while creating urgency.

Saladworks was named one of Fast Casual's Top 100 Movers and Shakers in 2025. Orders placed through the $6.99 Tuesday promotion are available for dine-in, pickup, and delivery.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.