Female-founded cocktail mixer brand Quincy has released "Hallie's Way," a spicy dirty martini mix developed with TikTok content creator Hallie Batchelder, who commands 800,000 followers on the platform. The $20, 16-ounce jar combines Quincy's signature brine and Spanish Queen olives with pepperoncini, delivering a heat-forward riff on the classic dirty martini format. It is available exclusively through Quincy's direct-to-consumer website.
Behind the Collab
The partnership represents Quincy's first-ever influencer collaboration, a milestone the brand is using to extend beyond its core product at a moment of rapid retail growth. Co-Founder and CEO Halli Sigel said the tie-up felt organic given Batchelder's long-standing affinity for the brand. "She's been a fan since the beginning, and her love of dirty martinis made this partnership feel incredibly natural," Sigel said. "We wanted to create something that felt authentically Hallie while introducing a fun new twist on the product our customers already love."
Batchelder, who shaped the product brief around her personal preference for extra-dirty, spicy martinis, described the development process as genuinely collaborative. The pepperoncini addition is a differentiator in a ready-to-mix cocktail segment that has expanded rapidly as consumers seek beverage innovation with minimal at-home effort.
Retail Momentum
Quincy was founded in New York City by Sigel and co-founder Shelby Sears with the goal of simplifying premium dirty martini preparation. The brand's original mix—brine and Spanish Queen olives in a single jar—gained traction in bars, specialty retail, and direct channels. Over the past year, the brand's retail footprint has grown from roughly 250 to 1,000 locations nationwide, suggesting meaningful velocity with buyers and a broadening consumer base.
The "Hallie's Way" mix works with vodka, gin, or non-alcoholic spirit alternatives, positioning it across both the standard cocktail occasion and the growing no- and low-alcohol segment—an increasingly important shelf story for on- and off-premise beverage buyers and operators. The DTC-exclusive launch also gives Quincy data on consumer demand for a spicier profile before any potential wider retail rollout.
The spicy cocktail trend has shown staying power across the hospitality industry, with spicy margaritas and mule variants already fixtures on cocktail menus. A bottled spicy dirty martini mix—co-created with a creator whose audience skews millennial and Gen Z—positions Quincy to capture both gifting and home-bar spending heading into the holiday entertaining season. Industry observers tracking the growth of cocktail mixers and RTD-adjacent products will note that influencer co-development, rather than pure endorsement, is becoming a more credible product-launch strategy for emerging beverage brands.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
