Nearly 2.5 tons of honey is heading to food pantry shelves across Minnesota and western Wisconsin after Sioux Honey and regional grocer Cub jointly donated 9,720 bottles of SUE BEE® honey to Second Harvest Heartland on November 13.

The contribution represents a meaningful volume of product for a food bank network that serves a broad geographic footprint in the Upper Midwest. For food retailers and foodservice operators watching corporate social responsibility commitments in the grocery and packaged-goods space, the partnership between a regional grocer and a farmer-owned honey cooperative signals how channel relationships can extend beyond the shelf into community impact programs.

Why It Matters

Honey is a high-demand, shelf-stable commodity that food banks actively seek out, making it a practical choice for large-scale product donations. Sioux Honey, a farmer-owned cooperative, produces the SUE BEE brand, one of the more recognizable honey labels in retail grocery. Pairing with Cub—a well-established Midwest grocery chain—allowed the two organizations to coordinate logistics for a donation at significant scale. Industry observers tracking food retail and community investment trends will note this model, where a supplier and retailer co-execute a donation, as an increasingly common framework for moving volume product to hunger-relief organizations efficiently.

Sector Context

Food insecurity across the Upper Midwest has kept regional food banks busy, and partnerships between consumer packaged goods brands and grocery retailers have become a recognized mechanism for directing surplus or dedicated product to those networks. For operators and buyers engaged in restaurant and hospitality sourcing, understanding supply-chain relationships like the Sioux Honey–Cub collaboration also illustrates how cooperative agricultural brands engage in community-facing initiatives alongside their retail and foodservice distribution. Food & Beverage Magazine has covered the growing role of branded food partnerships in hunger-relief efforts as corporate giving strategies evolve across the industry.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.

Frequently Asked Questions

How much product did Sioux Honey and Cub actually donate?

9,720 bottles of SUE BEE honey—nearly 2.5 tons total—went to Second Harvest Heartland on November 13. That's the kind of volume that moves the needle for a regional food bank network serving Minnesota and western Wisconsin.

Why is honey a smart choice for food bank donations?

Honey is shelf-stable, high-demand, and food banks actively seek it out. Unlike perishables, it doesn't require cold chain logistics and sits on pantry shelves long-term, giving families reliable access to a nutritious staple.

What makes the Sioux Honey–Cub partnership model worth watching?

This is a supplier-retailer co-execution that cuts through donation inefficiencies. A farmer-owned cooperative paired with an established regional grocer can coordinate logistics and move serious volume in one coordinated push—that's the framework food retail is increasingly using for hunger relief.

Does SUE BEE have significant retail shelf presence?

Yes—it's one of the more recognizable honey labels in retail grocery. When a brand with that kind of market position and its retail partner align on a donation, it signals both supply-chain clout and genuine commitment.

How does this affect foodservice and hospitality sourcing decisions?

Understanding supplier-retailer relationships like this one tells you how your vendors are investing in community and managing supply chains. It also shows you which brands have the operational discipline to execute large-scale commitments—traits that matter when you're counting on reliable sourcing.