President's Choice has released its 2026 PC® Holiday Insiders Report™, the brand's annual seasonal product showcase, featuring more than 100 new launches and a curated list of 20 must-try items for the holiday period.
What's in the Report
The report positions discovery as its central theme, leaning into consumer appetite for novel, seasonal food and beverage experiences. For grocery buyers, foodservice operators, and retail-facing professionals, annual reports of this scale signal where a major private-label program is directing shelf space and promotional energy heading into the highest-volume retail quarter of the year.
Private-label holiday programs from major grocery banners have grown increasingly competitive in recent years, as retailers look to differentiate their seasonal assortments against national brands. A release of more than 100 SKUs at once reflects the scale investment that leading private-label programs are making in food and beverage product development.
Why Operators Should Take Note
For hospitality and foodservice professionals, flagship private-label holiday launches like this one often preview broader flavor and format trends that cross over into commercial kitchen sourcing and menu development. Seasonal product innovation from large grocery brands tends to reflect consumer demand signals that operators can use to inform holiday menu planning and limited-time offerings.
The PC® brand, one of Canada's most recognized private-label lines, has historically used its Insiders Report as both a consumer-facing event and a trade signal for retail partners. Tracking what earns a "must-try" designation in a 100-plus-item launch can offer useful intelligence for buyers and beverage and specialty food buyers navigating their own seasonal procurement decisions.
As private-label programs continue to close the quality perception gap with national brands, seasonal showcase events like the Holiday Insiders Report serve a dual purpose: driving retail traffic while reinforcing brand credibility with trade partners. Operators and retailers alike will want to monitor which of the 20 featured must-try products gain traction with consumers this holiday season.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
Frequently Asked Questions
How many new products is President's Choice launching in the 2026 Holiday Report?
PC is rolling out more than 100 new SKUs, with 20 designated as must-try items for the holiday period. This scale reflects the private-label arms race—major grocery banners are doubling down on seasonal differentiation against national brands.
Why should foodservice operators care about a grocery retailer's holiday product report?
Seasonal launches from major private-label programs like PC signal emerging flavor and format trends that migrate directly into commercial kitchen sourcing and menu development. What PC positions as a must-try today often becomes a procurement signal for operators planning holiday limited-time offerings.
What is the PC® Holiday Insiders Report™?
It's President's Choice's annual seasonal showcase designed around consumer appetite for novel food and beverage experiences. For retail and foodservice professionals, it functions as both a consumer event and a trade signal showing where a leading private-label program is allocating shelf space and promotional dollars in Q4.
How does this report help buyers make procurement decisions?
Tracking which products earn PC's "must-try" designation among 100+ launches provides intelligence on validated consumer demand signals. Beverage and specialty food buyers can use this data to inform their own seasonal sourcing and understand what formats and flavors are moving retail traffic.
Why is PC's report significant for the broader retail landscape?
A 100-plus-SKU holiday push reflects serious investment in product development by Canada's most recognized private-label brand, signaling intensifying competition for seasonal shelf real estate. For operators and buyers, it shows the scale at which major retailers are competing during the highest-volume retail quarter.
