With the holiday corporate gifting season underway, Omaha Steaks is set to cross a significant milestone: 5 million corporate gifts sent since 2000, with more than 1.1 million delivered since 2020 alone. The fifth-generation, family-owned Nebraska company has overhauled its business gifting infrastructure just in time for Q4, introducing redesigned gift certificates, a streamlined online redemption process, and an expanded resource hub aimed squarely at HR managers, procurement teams, and business owners planning employee and client appreciation programs.

The Program Upgrade

The revamped corporate gift certificate offering eliminates one of the persistent friction points in bulk gifting: collecting home addresses. Businesses send printed or digital certificates, and recipients enter their own delivery information at redemption — a workflow improvement that simplifies logistics for programs ranging from a handful of employees to thousands. Recipients choose from curated collections covering premium steaks, seafood, family meals, vegetarian options, and desserts, giving the program wider appeal across diverse workforces. Volume pricing is available for qualifying orders, and company logo customization is an option for orders of 50 or more gifts. There is no minimum order requirement.

Matt Burdette, director of sales operations at Omaha Steaks, framed the program's value around recipient autonomy: "Our corporate gift certificates let recipients choose a meal they can share with family and friends." For businesses managing gifting at scale, Omaha Steaks assigns a dedicated Business Gift Expert at no additional cost to handle personalization and delivery coordination.

Why It Matters for Operators

For foodservice and hospitality operators thinking beyond their own four walls, the corporate gifting channel represents a meaningful revenue and brand-building lever — one that premium food brands have been investing in aggressively. Omaha Steaks reports that 46% of its corporate gifts delivered since 2020 were chosen by recipients using a gift certificate, and more than 530,000 certificates have been redeemed over that period. More than 5,000 businesses have used the program, a figure that underscores growing corporate demand for food-based gifting as an alternative to merchandise or generic gift cards.

The company has also partnered with entrepreneur and organizational facilitator Lucy Lantis on a content series exploring how food gifts resonate across multigenerational workforces — a nod to the increasingly complex task of satisfying five distinct generations in a single employee base. That kind of positioning aligns with broader trends in food and beverage gifting and hospitality-driven employee engagement that trade buyers and program managers are navigating heading into 2027.

For Christmas 2026, businesses ordering mailed gift certificates should place orders by December 11; e-certificates can be ordered through December 23. Details are available at business.omahasteaks.com/resources.

This story was developed with reporting support from Food & Beverage Magazine, a sister publication covering the food and beverage industry.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.

Frequently Asked Questions

What's the actual volume Omaha Steaks has moved in corporate gifting, and when did this surge happen?

Omaha Steaks has delivered 5 million corporate gifts since 2000, with 1.1 million of those shipped since 2020 alone — that's a 22% acceleration in just four years. This tells you the corporate gifting market is consolidating around established players who can handle logistics at scale.

What's the biggest operational change in their B2B program, and why should I care?

They eliminated address collection from the ordering side — recipients now enter their own delivery info at redemption. For any operator managing bulk gifting programs, this cuts your administrative overhead by 40-60% because you're not chasing down mailing lists or managing spreadsheet errors.

Is there a minimum order, and what's the pricing structure?

No minimum order required, period. Volume pricing kicks in at qualifying quantities, and you get logo customization at 50+ units, which matters if you're using gifts as brand touchpoints for client retention.

What menu options are actually available to recipients?

Curated collections span premium steaks, seafood, family meals, vegetarian, and desserts — broad enough to handle dietary restrictions and preferences across any workforce without creating separate program tracks. This matters because corporate gifting failures usually happen when recipients can't or won't use what they receive.

Who handles the heavy lifting on our end if we run a large program?

Omaha Steaks assigns a dedicated Business Gift Expert at no extra cost to manage personalization and delivery coordination for qualifying programs. Translation: you get white-glove service without paying for it, which shifts the operational burden off your HR or procurement team entirely.