More than 650 independent luxury properties worldwide gained a new technology option this week as Mews joined the Alliance Partner Program of Preferred Hotels & Resorts, the world's largest independent hotel brand. Members across the Americas and EMEA can now access Mews' AI-driven platform — covering property management, point of sale, revenue management, housekeeping, and payments — at preferential pricing negotiated through the partnership.
What the Platform Does
The Mews system consolidates reservations, payments, and guest preferences into a single connected environment, designed to cut the manual hand-offs that eat into staff time at lean independent operations. Because the platform is configurable, member properties can preserve custom rate structures, bespoke guest-journey workflows, and their own service style rather than conforming to a one-size-fits-all setup. That flexibility is especially relevant for independent hoteliers who differentiate on individuality — the core proposition of the Preferred brand.
More than 15 properties already in the Preferred portfolio run on Mews, including Maison Albar - Le Victoria and Castello Dal Pozzo Resort Lago Maggiore. Inès Delaval, Revenue Manager at Maison Albar - Le Victoria, described the platform as "incredibly user-friendly, intuitive, and fun to work with, while being a comprehensive solution that meets all our needs," adding that it makes daily workflow "seamless and pleasant."
Operator Implications
For independent hotel operators, the partnership lowers one of the key barriers to adopting enterprise-grade hospitality technology: upfront cost and procurement complexity. By routing access through Preferred's Alliance Program, properties can negotiate from a position of collective scale even while remaining independent brands. Michael Osgood, Vice President of Preferred Hotels & Resorts, framed the value plainly: "Mews gives them one connected system for the front desk, payments and guest experience. That frees teams to spend less time on manual work and more on the personal touches guests remember."
Mews CEO Matt Welle echoed that focus on operational efficiency at independent properties, noting that at many of these hotels "the owner, the GM and the front desk team" are the core of the brand, making every hour lost to fragmented systems a direct cost to the guest experience.
The deal extends Mews' reach across a portfolio spanning 80 countries and positions the platform alongside the broader wave of hospitality technology consolidation reshaping how independent operators compete with branded chains. For hospitality professionals tracking property management system adoption across lodging and food-and-beverage venues, the Preferred partnership signals growing demand for unified, AI-assisted back-of-house tools that can serve boutique and luxury independents without stripping away their identity. Mews currently powers 15,000 customers across 85 countries and has been named Best PMS by Hotel Tech Report in 2024, 2025, and 2026.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
