Open Road Resorts Adds 80-Acre Door County Camp to 11-Park Portfolio

Open Road Resorts has acquired Rustic Timbers Door County Camping in Egg Harbor, Wisconsin, pushing its U.S. portfolio to 11 RV parks and campgrounds and planting its first flag in the state. The 80-acre property sits three miles south of Egg Harbor and gives the company a foothold in one of the Midwest's most established seasonal travel markets.

The Property

Rustic Timbers offers a mix of RV sites, seasonal accommodations, and 20 cabins ranging from rustic to deluxe — a configuration that mirrors the lodging variety Open Road Resorts has pursued across its other locations. For hospitality operators tracking the blurring line between traditional camping and resort-style lodging, the property's on-site food-and-beverage outlet is a notable feature: the Pickled Egg Pub & Grub gives the campground a revenue stream and gathering anchor that extends the guest stay well beyond the pitch or cabin. Additional amenities include a heated swimming pool, waterslide, two jumping pillows, pickleball courts, playgrounds, a camp store, and on-site laundry and bathhouses — the kind of amenity stack that competes directly with mid-market family resorts.

Operator Strategy

Co-founder Jim Omstrom emphasized that the acquisition fits a consistent acquisition profile: strong location, diverse accommodation mix, and amenities that drive dwell time. "As we grow, our focus remains on welcoming hospitality and a consistently great guest experience," he said, adding that the company intends to honor what makes the park distinctive while applying its operational approach. That approach now includes a standardized technology layer: Rustic Timbers has migrated to Campspot for reservations, making it the ninth property in the ORR portfolio on the platform. Reservations for the 2027 season open January 4, 2027.

The Door County market strengthens ORR's geographic diversification strategy. The peninsula draws visitors to Peninsula State Park, waterfront communities, beaches, and boat launches — a demand profile that supports both weekend and extended seasonal stays. For the broader outdoor and resort hospitality sector, ORR's move reflects continued private-operator appetite for established campground assets in destination markets, where barriers to entry are high and repeat visitation rates tend to be strong.

Founded in 2019 by Chase Becker and Omstrom, Open Road Resorts has scaled to 11 parks in roughly seven years, with each acquisition adding to a portfolio built around what co-founder Becker described as "outdoor recreation, small-town charm, and opportunities to spend time together." The company's integration of a consistent reservation platform across nine of its parks points to an operating model that prioritizes scalable guest-facing technology alongside on-property experience — a balance increasingly common among multi-unit hospitality operators managing guest expectations across geographically dispersed sites.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.