The Magnum Ice Cream Company (TMICC) has selected Centric Software to deploy its product lifecycle management platform across the company's global operations, spanning more than 80 countries and a portfolio that includes Magnum, Ben & Jerry's, Cornetto, Wall's (Heartbrand), and Talenti.
The move signals a significant bet on centralized digital infrastructure for one of the world's largest ice cream enterprises. Centric PLM will serve as a unified platform for product information, pulling R&D, packaging, quality assurance, and regulatory affairs functions into a single connected workflow — a structure designed to cut through the complexity of managing multiple iconic brands across highly varied global markets.
Why It Matters
For food and beverage manufacturers operating at TMICC's scale, fragmented product data is a persistent drag on speed to market and compliance. Zbigniew Lewicki, Chief RD&I Officer of The Magnum Ice Cream Company, described the selection as a step toward breaking down operational silos: "Bringing R&D, packaging, quality, regulatory affairs and other functions into one connected way of working will be an important step forward for The Magnum Ice Cream Company. Centric PLM will give our teams greater visibility across the product lifecycle and create stronger alignment from early development all the way through commercialisation."
That kind of cross-functional visibility is increasingly critical in global food manufacturing, where regulatory requirements differ sharply by region and consumer expectations around labeling, nutrition, and sustainability continue to tighten. Operators and food manufacturers following beverage and food innovation trends will recognize the pressure TMICC faces to accelerate development cycles without sacrificing compliance rigor.
The Platform in Practice
Centric PLM was selected following a formal evaluation process, with TMICC citing the platform's scalability, food-and-beverage-specific capabilities, and end-to-end product lifecycle coverage as decisive factors. The platform is designed to give cross-functional teams real-time data access throughout the product lifecycle — from initial concept and formula development through packaging, nutritional labeling, and commercialization.
Centric Software, a subsidiary of Dassault Systèmes, positions its PLM offering specifically for fast-moving consumer goods companies, and the company has reported up to a 50% improvement in productivity and a 60% decrease in time to market among its user base. Those metrics matter acutely for a company managing the breadth of TMICC's brand portfolio, where simultaneous product launches across dozens of markets demand tight coordination.
Fabrice Canonge, CEO of Centric Software, framed the partnership around the growing demands placed on global food and beverage producers: "This collaboration demonstrates the power of Centric PLM to provide the flexible, scalable digital foundation global food & beverage companies need to accelerate innovation, strengthen agility and ensure compliance."
For foodservice and retail buyers tracking supply-side investment in restaurant and food industry technology, TMICC's PLM deployment reflects a broader industry pattern: large-scale food companies are investing heavily in digital infrastructure to manage portfolio complexity, reduce time to market, and stay ahead of regulatory requirements across international jurisdictions. As Food & Beverage Magazine has tracked, PLM adoption in the food sector has accelerated as brands face mounting pressure to innovate faster while keeping compliance costs in check.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
