Starting September 21, Long John Silver's is adding Crispy Battered Wings to its limited-time menu — priced at $1.99 for three — marking the chain's first major move into the wing category. The new item applies the same signature batter used on the brand's Chicken Planks and seafood to whole chicken wings, freshly battered in-restaurant and served with Baja or Sweet Chili dipping sauce.
The Offer
The $1.99 entry point positions the wings as an add-on or standalone snack, a deliberate play for value-conscious consumers during fall football season. At that price, the chain is competing directly with discounted wing deals that have become a fixture of QSR game-day promotions — a segment where limited-time value offers have proven effective at driving traffic.
Meredith Smith, director of brand marketing at Long John Silver's, framed the launch as a natural extension of existing equity: "Guests already love our Chicken Planks, and wings gave us a fun way to bring our signature batter to something new. That familiar Long John Silver's crunch feels right at home on a wing, and we can't wait for guests to try them on game day."
The Game Day Platter
Beyond the standalone wings, the chain is also introducing a Game Day Platter that bundles six Crispy Battered Wings with six golden-fried shrimp, freshly battered Fried Pickles, two sides, two hushpuppies, and dipping sauces. The combination platter is a deliberate attempt to bridge the gap between the brand's core seafood identity and the broader game-day snacking occasion — giving groups a reason to order across both protein categories in a single transaction.
For QSR operators, the dual-protein platter format reflects a wider industry pattern of bundling to drive ticket size, particularly during sporting events when group orders are common. Chains across the fast-food and fast-casual landscape have increasingly leaned on limited-time occasion-based offers to sustain traffic between core dayparts.
Operator Implications
The launch carries a few noteworthy signals for the broader foodservice industry. First, it demonstrates how a heritage seafood brand can stretch its platform into adjacent proteins without straying from its core preparation method — the house batter remains the throughline. Second, the $1.99 price point, while aggressive, allows the chain to compete in the value conversation without discounting its seafood core.
The wings and Game Day Platter are available for a limited time at participating Long John Silver's locations nationwide, through dine-in, carry-out, and delivery channels. Customers can also access exclusive offers through the brand's Seacret Society™ Rewards program. For broader context on value-driven LTO strategies shaping QSR menus this fall, the Long John Silver's play is a textbook example of occasion-first menu engineering tied to a recognizable seasonal moment.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
