Economy extended stay brand LivAway Suites has opened a new property in Surprise, Ariz., marking another step in the brand's accelerating national expansion. The West Valley location deepens the company's presence in Arizona while signaling broader ambitions for growth across the country.
For hospitality operators watching the extended stay segment, the move reflects continued demand for budget-friendly, longer-term lodging options — a category that has proven resilient even as traditional hotel occupancy has faced headwinds. Extended stay properties cater to a distinct guest profile, including traveling workers, relocating families, and project-based contractors, all of whom prioritize value and functional amenities over short-stay luxuries.
The Surprise location is positioned to capitalize on the area's rapid population growth and its appeal as a destination for spring training baseball, golf, and outdoor recreation in the nearby White Tank Mountains. That mix of leisure and workforce travel demand makes the West Valley a strategically attractive market for economy extended stay operators looking to diversify their revenue base without competing head-to-head with full-service hotel brands.
For food and beverage operators in the surrounding area, new extended stay properties like this one can represent a meaningful source of recurring revenue. Extended stay guests typically cook some meals in-suite but also rely heavily on nearby quick-service and fast-casual restaurants, grocery delivery, and convenience dining — making neighborhood F&B businesses natural partners and beneficiaries of these openings. Operators in growth markets like Surprise should take note of how extended stay hospitality trends are shaping local dining patterns.
LivAway Suites' continued Arizona buildout is part of a wider national push that industry observers have been tracking closely. As covered in our hospitality industry expansion analysis, economy-tier brands have been among the most active developers in the post-pandemic lodging landscape, filling gaps left by stalled full-service projects. Food & Beverage Magazine (fb101.com) has also noted the growing intersection between extended stay hospitality and on-site or adjacent dining concepts as brands look to add guest value without major capital investment.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.