Women-owned Jeptha Creed Distillery is marking its 10th anniversary with a concert, a limited bourbon release, and a nonprofit partnership — a combination that illustrates how craft distilleries increasingly use experiential events to deepen consumer loyalty and drive on-site revenue.
The Shelbyville, Kentucky distillery has scheduled its Jammin' at Jeptha anniversary show for Saturday, October 10, 2026, headlined by multi-platinum country artist Rodney Atkins. Tickets are priced at $50 and are available through the distillery's events page. The event draws together live music, distillery tours, and craft spirits programming on Jeptha Creed's 64-acre farm — the same land where the mother-daughter team of Joyce and Autumn Nethery grow the heirloom Bloody Butcher Corn used across their portfolio of bourbon, vodka, and moonshine.
The Anniversary Release
Attendees will have exclusive on-site access to the distillery's 10th Anniversary Bourbon, a commemorative expression designed to highlight the farm-to-glass sourcing philosophy the brand has built since its 2016 founding. "Reaching our 10th anniversary is an incredible milestone for our family and everyone who has supported Jeptha Creed over the years," said Joyce Nethery, Founder and Master Distiller. "We're especially excited to introduce our 10th Anniversary Bourbon that honors both our heirloom grains and the innovation that has defined our first decade." Tying a limited release exclusively to a ticketed event is a well-worn but effective tactic in the craft spirits sector, creating scarcity while rewarding in-person guests and generating secondary buzz.
Charitable Component
The celebration also includes a charitable dimension that operators in the beverage industry will recognize as an increasingly standard piece of brand storytelling. Jeptha Creed will present a donation to Paws of War, a nonprofit that provides service animals to veterans and first responders, funded by a portion of sales from the fourth batch of the distillery's Red, White & Blue Kentucky Straight Bourbon Whiskey. Paws of War representatives and animals from the organization's training programs will be on-site throughout the event, giving guests a direct point of engagement with the cause.
For hospitality and beverage operators watching the craft spirits sector, Jeptha Creed's anniversary playbook — exclusive product, ticketed entertainment, and a cause-marketing layer — reflects a broader shift toward experience-driven revenue at destination distilleries. With agritourism gaining traction across Kentucky and beyond, events like Jammin' at Jeptha serve double duty as both celebration and customer acquisition tool, drawing consumers who may be new to the brand into a full immersive encounter with its farm-to-glass story.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
