Holiday Menu Rolls Out in Two Phases I'm Donut ?
Times Square, the Tokyo-born nama donut concept with a cult following, is rolling out holiday specials across the fall and winter months. The menu begins October 1st with two seasonal beverages, followed by limited-edition donut debuts on November 1st.
Beverage Lineup Starts October The seasonal drink menu opens with the Salted Maple Hojicha Latte, which combines earthy roasted green tea with pure maple syrup and a crunchy sea salt topping. A Classic Hot Chocolate made with bittersweet 60% dark chocolate rounds out the beverage offerings, served with customers' choice of milk and optional vanilla whipped cream.
Thanksgiving Donuts Hit Counters November 1st Two new limited-edition specials debuting November 1st deconstruct Thanksgiving flavors into donut form. The Cranberry Jelly Donut is filled with housemade cranberry-orange jelly, finished with powdered sugar and a dehydrated orange slice. The Roast Turkey Sandwich layers roast turkey breast, housemade cranberry sauce, and a savory brioche stuffing inside a glazed donut bun.
Returning Favorites and New Year's Offering I'm Donut ?'s Pumpkin Cheesecake returns for the season, featuring a nama donut filled with pumpkin cheesecake cream and topped with toasted pumpkin seeds. For New Year's Eve celebrations, the Yuzu Champagne Donut pairs bright citrus with brut Champagne and yuzu gelée, topped with a Meyer lemon-mascarpone cream and sugar-dusted meringue.
Pre-Order Boxes Available Limited-edition box sets will be available for pre-order in early November in three sizes: a 3-pack Treat Yourself Thanksgiving Box featuring Pumpkin Cheesecake, Cranberry Jelly, and Roast Turkey Sandwich; a half-dozen featuring Pumpkin Cheesecake, Cranberry Jelly, Roast Turkey Sandwich, Choco Shell, Glazed, and Original; and a dozen featuring two each of Pumpkin Cheesecake, Cranberry Jelly, Choco Shell, Roast Turkey Sandwich, Glazed, and Original.
Why It Matters
I'm Donut ? Times Square, which opened in April 2025, has established itself as a destination concept in a competitive NYC market. Limited-time offerings tied to major holidays—coupled with pre-order boxes and extended holiday hours—are standard traffic-driving tactics for specialty food retailers navigating the high-rent Times Square location.
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Written by FBM Publications Editors
Frequently Asked Questions
When does I'm Donut ?'s holiday menu launch?
The seasonal beverages—Salted Maple Hojicha Latte and Classic Hot Chocolate—roll out October 1st. The limited-edition donuts, including Cranberry Jelly and Roast Turkey Sandwich, debut November 1st.
What's the Roast Turkey Sandwich donut, and why should operators care?
It's a savory play on Thanksgiving: roast turkey breast, housemade cranberry sauce, and brioche stuffing inside a glazed donut. It's a traffic driver—savory donuts are niche enough to differentiate your holiday offering and draw the Instagram crowd.
Are pre-order boxes available, and what's the format?
Yes. Pre-orders open early November in three sizes: a 3-pack Treat Yourself Thanksgiving Box, a half-dozen, and larger options. Pre-orders lock in volume and give you predictable inventory for the peak holiday push.
What's returning from last year's holiday lineup?
The Pumpkin Cheesecake nama donut with pumpkin cheesecake cream and toasted pumpkin seeds is back. It's a proven seller—don't expect to surprise with a new pumpkin offering; this one's a retention play.
What's the New Year's Eve flagship donut?
The Yuzu Champagne Donut pairs brut Champagne and yuzu gelée with Meyer lemon-mascarpone cream and sugar-dusted meringue. It's luxury-tier positioning for your December 31st catering and retail spike.
