Five years after launching with a single conviction—that alcohol-free sparkling wine deserves the same craft as a grand cru—French Bloom has grown into a Maison present in more than 70 countries, moving one bottle every 30 seconds and earning Moët Hennessy as an equity investor.
Founded by Maggie Frerejean-Taittinger and Constance Jablonski in 2021, the brand built its portfolio around four cuvées—Le Blanc, Le Rosé, L'Extra Brut, and La Cuvée Vintage—each made from organic French Chardonnay and de-alcoholized through a proprietary process developed over several years of research. La Grande Épicerie de Paris was the first retailer to list the brand; fine-dining restaurants, luxury hotels, and prestige wine merchants in France and abroad followed.
Market Tailwinds
The timing matters for operators reading category signals. According to IWSR data cited by the brand, 61 million new consumers adopted non-alcoholic beverages within just two years, and France's no- and low-alcohol market now stands at nearly €290 million—up 30% since 2022. IWSR forecasts (January 2026) project global non-alcoholic volume growth of 36% by 2029. For on-premise buyers and beverage directors, those numbers reinforce the case for dedicated non-alcoholic programming rather than a single token listing. Our beverage industry analysis has tracked this premiumization shift across multiple no-low categories.
"Today, we are more than 500 men and women—on our team and among our partners around the world—who believe wholeheartedly in one and the same idea: that non-alcoholic drinks, too, deserve terroir, savoir-faire, gastronomy and ritual," said Maggie Frerejean-Taittinger, Co-Founder of French Bloom. "Choosing not to drink alcohol should never mean compromising on taste, beauty or celebration."
Partnership Wins
The brand's on-premise and event credentials have expanded rapidly. French Bloom is now the first non-alcoholic sparkling wine served aboard Air France's La Première cabin, and holds a 10-year partnership as the official non-alcoholic sparkling wine of Formula 1®. It has also appeared at Coachella. On the competitive side, French Bloom is the first three-time winner of the "World's Best Non-Alcoholic Sparkling Wine" title at the World's Best Sparkling Wine Awards, and received a 2026 "Innovator of the Year" nomination from Wine Enthusiast. The 2024 Moët Hennessy equity stake—the LVMH group's first investment in a non-alcoholic wine or spirits brand—signals how seriously the luxury tier is treating the category's upward trajectory.
What's Next
The Maison's most consequential milestone may still be ahead. In spring 2027, French Bloom plans to open Domaine French Bloom in Limoux—billed as the first estate dedicated to non-alcoholic wine—designed as an experiential destination for exploring the brand's winemaking philosophy. For hospitality operators considering cellar-door-style programming or producer partnerships, the Domaine will add a terroir narrative that few non-alcoholic brands can yet claim. As restaurant beverage programming continues to evolve toward inclusive, occasion-driven menus, an estate-backed non-alcoholic sparkling house becomes a credible anchor for premium by-the-glass lists. Food & Beverage Magazine has noted similar producer-investment moves as validation signals across emerging beverage categories.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
