Dessert-inspired protein snack brand Day Out Snacks dropped two limited-edition fall flavors — Apple Pie and Pumpkin Cheesecake — on August 17, available exclusively through its website and Amazon while supplies last. The launch signals the brand's continued use of seasonal windows as a low-risk product testing strategy, gathering consumer data before committing to permanent SKUs.

The Products

Apple Pie combines sweet apple flavor with a warm spice blend, building on the Apple Cider Donut flavor the brand released last fall. Pumpkin Cheesecake pairs pumpkin spice with white chocolate chips and creamy cheesecake notes — and marks Day Out's first flavor to include dairy. Both varieties are built on the brand's signature base of nut butter and dates, coming in 4.5-ounce bags of nine protein balls (three servings), with 9 grams of protein per serving. The products are gluten-free and non-GMO, and free from artificial flavors, sugar alcohols, seed oils, gums, and emulsifiers.

"Our fans helped inspire both of these flavors," said Day Out founder and CEO Becky Dheri. "After trying last year's Apple Cider Donut, they told us they wanted more apple and more spice, so we created Apple Pie. They also made it clear that pumpkin belonged in our fall lineup."

Pricing and Distribution

Both flavors are sold in four-, six-, and eight-bag bundles. A four-pack starts at $33, a six-pack at $49.50, and an eight-pack at $66. The online-only, direct-to-consumer rollout keeps inventory risk contained — a common approach for better-for-you snack brands testing limited-edition concepts before considering retail placement.

The fall LTO strategy fits squarely within the broader functional snacking trend reshaping the food and beverage retail landscape. Consumers increasingly seek products that deliver indulgent flavor profiles without sacrificing nutritional value, and seasonal flavors tied to familiar desserts — apple pie, pumpkin cheesecake — offer a familiar on-ramp for trial. For operators and buyers tracking the better-for-you snack segment, Day Out's community-driven flavor development approach also reflects how smaller brands are using direct consumer feedback loops to compress product development cycles.

Dheri framed the seasonal strategy as intentional: "Seasonal flavors give us room to explore the tastes people are actively seeking while staying true to our focus on dessert-inspired snacks with real nutritional value." The brand's emphasis on clean-label ingredients and functional nutrition positions it within a competitive set that food industry analysts continue to watch for signs of mainstream retail crossover.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.