Functional coffee brand Everyday Dose has crossed 5,000 retail doors nationwide with the launch of its flagship Coffee+ in more than 300 Sam's Club locations — a milestone reached less than a year after the brand made its first move into brick-and-mortar retail. Simultaneously, the Austin-based company named Kyle Thibaut as chief executive officer, with founder Jack Savage transitioning to chairman.
Leadership Shift
Thibaut brings more than two decades of consumer-business experience, including senior roles at Robinhood, Credit Karma, and TrueCar — a background that signals Everyday Dose is orienting for scaled commercial growth across both direct-to-consumer and retail channels. Savage, who built the brand from its DTC origins, will focus on innovation and category leadership in the chairman role. "The best brands become part of people's everyday lives because they earn their trust," Thibaut said. "My job is to protect what got us here while helping us realize the full opportunity ahead."
Retail Footprint
The Sam's Club expansion adds a high-volume warehouse channel to a retail roster that already includes Target, Sprouts Farmers Market, Publix, and The Vitamin Shoppe. For foodservice and beverage operators watching the functional-beverage segment, the warehouse club entry is a meaningful signal: when a functional coffee brand moves from specialty natural retailers into mass-membership formats, it indicates the category is crossing from early adopter into mainstream consumer demand. Everyday Dose has also built a direct subscriber base of more than 250,000 customers and holds the Best Seller badge on Amazon in the Mushrooms Herbal Supplements category, where Coffee+ ranks No. 1.
The brand's growth metrics reinforce the momentum behind functional beverage trends broadly. Everyday Dose ranked No. 144 overall and No. 7 in the Food & Beverage category on the 2026 Inc. 5000 list of fastest-growing private companies — and sits at No. 1 among Food & Beverage companies headquartered in Texas. The company describes itself as a nine-figure business.
The product lineup centers on Coffee+, which blends 100% Arabica coffee with collagen peptides, Lion's Mane mushroom, Chaga mushroom, and L-theanine — a stack targeting clean energy and focus without the crash associated with conventional coffee. A newer Protein Coffee+ SKU addresses the growing consumer appetite for convenient, high-protein formats, an area restaurant and hospitality operators are also tracking as protein-forward menu items gain traction across dayparts.
Food & Beverage Magazine has covered the broader adaptogens-and-nootropics wave reshaping the beverage aisle; Everyday Dose's retail velocity suggests that wave is now moving well beyond specialty channels into everyday mass retail. For buyers, category managers, and foodservice product developers, the brand's trajectory illustrates how a DTC-native functional brand can scale rapidly when it pairs a differentiated formulation with disciplined channel expansion.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
