Hotel room service has been quietly dying for years — and CAMO Hospitality wants to revive it without a single line cook on staff. The Anaheim-based infrastructure platform closed a $4 million seed round on August 18, 2026, to accelerate U.S. market expansion after posting more than 200% year-over-year revenue growth. The company argues it has found the structural solution to a problem that has stumped the lodging industry for a decade: how to profitably deliver food to guests who have long since migrated to third-party apps.
The Market Opportunity
CAMO estimates guests spend more than $5 billion annually on restaurant delivery to U.S. hotel rooms, yet roughly nine in ten hotels no longer offer traditional room service. That gap has sent a massive revenue stream — along with the accompanying guest data and brand touchpoints — flowing directly to platforms like DoorDash and Uber Eats. Hotels receive nothing in return: no revenue share, no visibility into what guests ordered or when, and no opportunity to embed the experience inside their brand. For hospitality operators navigating thin margins, that blind spot has real consequences.
How the Model Works
CAMO's platform handles ordering technology, local kitchen fulfillment, delivery logistics, and guest support entirely behind the scenes, operating under the hotel's own brand. Hotels need no kitchen buildout, no capital expenditure, and no additional headcount. Orders average approximately $45, and most properties on the platform earn between $1,000 and $5,000 in net monthly profit through a revenue-share arrangement. Average delivery time runs approximately 22 minutes. Hotels access order-level data — what guests buy, when they order, and how behavior shifts across the length of a stay — through CAMO's hotel portal, and many channel their revenue share into staff incentives, guest recovery credits, and local sales efforts that fall outside standard operating budgets.
Kevin Rohani, CAMO's founder and CEO, framed the problem in operational terms: "The traditional model just became too expensive and operationally complex for most hotels to support. We built CAMO to give hotels a way to meet that demand without the fixed costs of traditional room service."
Investors and Advisors
The seed round drew backing from a hospitality-adjacent investor group, including Anthony Lacavera, founder and chairman of Globalive; Rajan Hansji, CEO of Hansji Corporation; Azim Jamal, CEO of Pacific Reach; Parsa Rohani, co-founder of Neudesic/Timu; and Evan Weiss, co-founder of LWHA. A cohort of hotel owners already using CAMO at their properties also participated, a signal that operators on the ground see the unit economics as viable.
CAMO also expanded its advisory board with figures who carry direct relevance to off-premises dining strategy: Paul Tuscano, former KFC Chief Digital Officer and Marriott International executive; Mike Cohen, former Square and Meta executive; and Alex Canter, founder of Ordermark and Nextbite. Tuscano, who led onsite digital and mobile product development at Marriott, put the brand-control argument plainly: "To hand-off the in-room moment to an outside marketplace kills the guest's relationship with the brand. CAMO keeps the guest experience on-brand and inside the hotel ecosystem."
The company currently operates across more than 60 hotel properties in six U.S. markets and is in pilot discussions with several major hotel brands and management companies for portfolio-wide deployments. Longer term, CAMO's ambition extends beyond food: Rohani says the company is building a commerce layer for in-room guest services that would eventually include wellness, transportation, and experiences — routing transactions that today bypass the hotel entirely back through the property's ecosystem.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
