Beverage
RTD Brand SUN ICE Clears 1,000 Cases in Debut Month at $2 a Serve
The value-priced RTD positions itself against bar-poured cocktails, raising questions for operators about at-home compe…
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Rioja Wines Partners With Mercado Little Spain for Summer Soccer Tastings
The six-week activation at Hudson Yards pairs communal match viewings with complimentary Rioja tastings — a model worth…
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SunnyD Rolls Out Limited-Edition USA Packs for Summer
Harvest Hill's nostalgic juice brand targets peak summer occasions with festive red, white, and blue packaging availabl…
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Electrolit Lands Multi-Year US Open Hydration Deal
The rapid-hydration brand secures court-side coolers and a rotating ESPN logo position as sports venue beverage partner…
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Total Wine Taps World Cup Search Surge to Drive At-Home Beverage Sales
With products spanning all 36 competing nations, the country's largest independent alcohol retailer is positioning itse…
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Melting Forest Tops 8,000 Retail Doors with Target, GNC Wins
Ranked 15th in kombucha and functional beverages by SPINS, the Los Angeles brand is staking a claim in mainstream retai…
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Miller Lite's 'Fix-Pack' Turns Broken Collectibles Into Father's Day Gifts
The campaign leans into consumer data showing most dads want experiences over merchandise — a cue on-premise operators …
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Pepsi Launches 'House of Treats' Crafted Beverage Platform for Venues
The away-from-home program targets high-volume operators seeking visually striking, on-trend beverages without sacrific…
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Beer Institute Releases April 2026 Taxable Removals Estimate Report
The Beer Institute released its April 2026 taxable removals estimate, tracking brewery shipment volumes across the U.S.…
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Auteur Goes Rogue With New Sparkling Wines That Don’t Play It Safe
Auteur's Russian River Estate launches new Blanc de Noir and Rosé sparkling wines alongside expanded events and revampe…
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CLEAR THE WHEY: GARDEN OF LIFE® INTRODUCES CLEAR WHEY PROTEIN
Garden of Life launches a clear whey protein powder delivering 20 grams of protein per serving, supported by a partners…
Beverage
GURU Organic Energy Lands Sprouts Farmers Market Shelf Space
The organic energy drink brand gains access to one of the natural channel's most health-conscious retail audiences thro…