The refreshing new protein launches alongside a broader partnership with Dylan Efron rooted in wellness, thoughtfully sourced ingredients and exploration

The Details:

  • Garden of Life® is launching a Clear Whey Protein, a lighter, more refreshing protein powder, delivering 20 grams of high-quality whey with a transparent ingredient profile.
  • The launch is supported by a partnership with Dylan Efron that brings the brand's ingredient-sourcing philosophy to life through content and storytelling in collaboration with Travel + Leisure and Food & Wine.
  • Before its nationwide retail launch in September, the product will be previewed at the Food & Wine Classic in Aspen this June (featuring Efron as a "Gartender" serving beverages developed by award-winning chef Joe Flamm) and via limited-edition kits dropping for National Smoothie Day.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the beverage sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

The refreshing new protein launches alongside a broader partnership with Dylan Efron rooted in wellness, thoughtfully sourced ingredients and exploration

The Details:

  • Garden of Life® is launching a Clear Whey Protein, a lighter, more refreshing protein powder, delivering 20 grams of high-quality whey with a transparent ingredient profile.
  • The launch is supported by a partnership with Dylan Efron that brings the brand's ingredient-sourcing philosophy to life through content and storytelling in collaboration with Travel + Leisure and Food & Wine.
  • Before its nationwide retail launch in September, the product will be previewed at the Food & Wine Classic in Aspen this June (featuring Efron as a "Gartender" serving beverages developed by award-winning chef Joe Flamm) and via limited-edition kits dropping for National Smoothie Day.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.