Beverage
Venturi Bold Brew Salutes Nurses With May Campaign
The Atlanta beverage brand joins a growing list of F&B companies using cause-aligned marketing to build consumer loyalt…
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Four Branches Bourbon Drops 1,776-Bottle Liberty Reserve for U.S. Semiquincentennial
The Bardstown distillery, founded by Army, Navy, Air Force, and Marine veterans, is positioning the ultra-limited drop …
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Perfect Purée Buys Strongwater to Broaden Craft Bar Portfolio
The deal pairs Napa Valley's leading fruit purée brand with Strongwater's global-flavored bitters and whole-plant mixer…
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OATRAGEOUS Oat Milk Liqueur Takes Off on JetBlue Flights
The dairy-free cream liqueur category just cracked a new distribution channel — 30,000 feet up.
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Happenstance Whiskey Lands on Whole Foods Shelves in SoCal
The Nashville-based, 100% women-owned bourbon brand continues a California push that began earlier this year, now reach…
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Blue Moon Brews Literally Blue Beer for One Weekend This May
The Molson Coors brand leans into the celestial moment with a tongue-in-cheek promotion that gives on-premise operators…
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Don Q Adds Two Aged Rum Expressions to Premium Portfolio
The Puerto Rico-based distillery's new releases target a broad spectrum of rum drinkers, giving operators fresh aged op…
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Tequila Tromba Launches 3.75L Blanco, Largest U.S. Spirits Format
The botellón-inspired format cuts packaging overhead for high-volume operators while keeping Tromba's additive-free cra…
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Remus Bourbon Releases Ultra-Limited Lou Gehrig Reserve
The Ross & Squibb Distillery expression continues a baseball-legend series that began with two Babe Ruth editions in 20…
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Twisted Alchemy Grows Whole Foods Footprint to 5 States
The Whole30-approved craft mixer brand builds on its late-2024 Southwest and Midwest debut, pushing further into both c…
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Wild Turkey Launches 16-Year Bourbon Series Rooted in Cult Vintage
The limited-edition annual series gives bar programs and collectors a rare chance to pour a high-proof throwback to one…
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Flavia Adds Lavazza Tiramisù Coffee to Single-Serve Lineup
The dessert-inspired SKU targets a flavored coffee market projected to near $9.5 billion by 2030, giving hospitality op…