The Perfect Purée of Napa Valley has acquired Strongwater, the Colorado-based producer of bitters, mixers, and whole-plant beverages, in a move that significantly broadens the company's craft offerings for culinary and beverage professionals. Terms of the deal were not disclosed.
For operators and bar directors, the acquisition means both product families will now fall under one supplier relationship — a practical consolidation worth noting during menu planning and purchasing cycles. Perfect Purée has long been a go-to for premium fruit products across restaurant beverage programs, and Strongwater brings a complementary range of globally inspired, functionally oriented mixers and bitters that appeal to the growing demand for complex, non-spirit-forward cocktail builds.
Strongwater has built a following in the craft bartending community for its award-winning bitters and whole-plant mixer formulations, which lean on botanicals and global flavor profiles. That positioning aligns naturally with the elevated-ingredient ethos Perfect Purée has championed since its founding in Napa Valley. Together, the brands cover a wider spectrum of the back bar — from fresh fruit bases and purees to aromatic bitters and ready-to-use mixers.
The combined portfolio will make its joint debut at Bar Convent Brooklyn, scheduled for June 9–10 in New York City, giving on-premise buyers an early opportunity to evaluate both lines side by side. Industry professionals tracking craft beverage and mixer trends will find the pairing relevant as operators increasingly seek differentiated, ingredient-forward cocktail components to justify premium pricing and satisfy more sophisticated guests.
The acquisition also reflects broader consolidation activity in the premium beverage ingredients segment, where established brands are expanding beyond their core categories to offer broader solutions to a foodservice and hospitality audience. As reported across the Food & Beverage Magazine network, ingredient suppliers that can serve both the culinary and bar sides of an operation are gaining favor with purchasing teams looking to streamline vendor relationships without sacrificing quality.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
