Convenience retail operator Yesway, Inc. has opened a new 5,630-square-foot Allsup's store in Odessa, Texas, the company's 93rd new-to-industry build over approximately the past five years. The 24-hour location at 16460 South Highway 385 is designed explicitly around the dual demand streams of highway foodservice and professional-driver amenities—a format that positions the chain squarely in the competitive overlap between convenience retail and quick-service restaurant coverage.
Foodservice at the Core
The Odessa store leads with Allsup's signature food program, centered on its World Famous Burritos—the deep-fried item that has long served as the brand's culinary anchor across the Southwest. The location also stocks Yesway private-label snacks alongside fresh staples such as bread, milk, and eggs, reflecting the broader convenience-store industry shift toward grocery and prepared-food integration. A well-stocked beer cave rounds out the consumables offer, a format increasingly common among operators competing for the grab-and-go beverage dollar that traditional QSR players cannot easily replicate.
Built for Drivers and Fleets
Beyond the food program, the Odessa store's physical infrastructure signals a deliberate play for commercial traffic in one of West Texas's busiest energy-corridor markets. Ten multi-product fuel dispensers, five diesel lanes, and 11 dedicated truck parking spaces give the site meaningful pull for professional drivers and fleet operators—a customer segment that spends heavily on prepared food and beverages during stops. The combination of high-volume diesel access with an on-site foodservice program mirrors a broader trend in convenience-store foodservice strategy, where operators are investing in trucker-oriented infrastructure to drive incremental prepared-food attach rates.
Scale and Context
Yesway operates 452 stores across nine states in the Midwest and Southwest under its Yesway and Allsup's banners. The Odessa opening is part of an organic growth track that has run alongside strategic acquisitions since the company was established in 2015. With 93 new-to-industry builds now in the ground, Yesway's development pace underscores a capital-intensive commitment to ground-up construction rather than relying solely on acquired real estate—a distinction that allows the company to standardize its foodservice layout, fuel canopy design, and driver amenities at each new site. For operators watching convenience-retail encroachment on traditional foodservice territory, Yesway's West Texas buildout is a data point worth tracking.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
