Timed to the first anniversary of Universal Horror Unleashed, Westgate Las Vegas Resort & Casino has launched two overnight packages that bundle its year-round Halloween Suite with admission to the horror attraction at AREA15 — and, for the higher-tier option, a specialty cocktail experience at the resort's Velvet Bar.
The move reflects a broader hospitality trend: Las Vegas properties increasingly building experiential packages around off-Strip entertainment venues, with food and beverage programming woven in as a differentiator rather than an afterthought.
The Two Packages
The premium Halloween Suite Ultra Spooky Hotel Package includes a two-night stay in the Halloween Suite, two tickets to Universal Horror Unleashed, round-trip transportation between the resort and AREA15, a specialty spooky cocktail at Velvet Bar, an exclusive Halloween prize pack, and surprise seasonal amenities. Reservations for this tier require a phone booking. The entry-level Halloween Suite & Ticket Package pairs the same two-night stay with two Universal Horror Unleashed tickets and is bookable online.
The Halloween Suite itself spans more than 1,160 square feet and features themed décor, a king bedroom, wet bar, kitchen, and two private bathrooms — available year-round rather than as a seasonal installation. That always-on positioning is a meaningful operational distinction for a property aiming to drive occupancy outside peak holiday windows.
F&B as Part of the Horror Draw
The food and beverage component extends beyond the Velvet Bar cocktail. Universal Horror Unleashed at AREA15 operates its own themed bars and food locations serving craft cocktails and themed bites within its four immersive zones — which include haunted mazes tied to Universal Monsters, Blumhouse's The Exorcist: Believer, The Texas Chainsaw Massacre, and Scarecrow: The Reaping. That layered F&B programming, both at the attraction and back at the resort, gives operators a useful case study in how horror-themed hospitality can extend the guest spend window across an entire trip rather than a single venue visit.
"Halloween has become one of the most exciting times to visit Las Vegas, and there's no better place to celebrate than Westgate," said Dawn Rawle, Senior Vice President of Marketing & Entertainment for Westgate Las Vegas Resort & Casino. "We've created immersive overnight experiences that let guests experience the fright of their lives before retreating to our one-of-a-kind Halloween Suite, where the thrills continue long after they leave the attraction."
Westgate's broader dining portfolio — which includes Edge Steakhouse, the world's largest Benihana, Fresco Italiano, and Viva Coffee & Espresso — positions the property to capture incremental F&B revenue from package guests who extend their stay beyond the horror itinerary. For hospitality operators tracking themed dining and entertainment convergence, the Westgate model illustrates how a suite-plus-attraction bundle can anchor multi-night stays that translate into meaningful ancillary revenue.
The packages are part of a wider experiential travel push that has gained momentum across the Las Vegas market, where resort operators are competing less on room rates and more on curated, bookable experiences. Editors at Food & Beverage Magazine have documented similar convergence trends in themed beverage programming at resort properties nationally. For [restaurant and bar operators watching Las Vegas](/ restaurants/trends) as a bellwether, the integration of craft cocktail programming into horror-entertainment packages signals that themed F&B has moved well past novelty into a repeatable revenue strategy.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
