Westgate Las Vegas Resort & Casino is staging two immersive Elvis Presley concert events — one on July 31 and a new production debuting October 24 — and wrapping each with a suite of food, beverage, and hospitality activations designed to drive multi-night stays and ancillary spend across the property.
The July 31 event, 1969 LIVE! The King Returns starring internationally recognized Elvis tribute artist Travis Powell, builds on two sold-out performances from last year. The October 24 debut, 1970 LIVE! That's the Way It Was, is inspired by the 1970 documentary filmed inside Westgate's International Theater — the same stage where Elvis Presley performed his record-setting residency. Both productions are positioned as experiential anchors for a broader hospitality package rather than standalone concert tickets.
The Hospitality Build-Out
For the July 31–August 1 weekend, Westgate is activating across nearly every revenue center on property. Dining and beverage operators will offer Elvis-inspired food and beverage menus, while the resort's pool deck hosts a Blue Hawaiian Pool Party with cabana reservations available separately. Serenity Spa & Salon adds era-inspired specialty treatments, and VIP International Theater tours are priced at $69 per person. A complimentary Living Legends Series featuring Elvis insiders runs alongside free live entertainment throughout the resort, alongside "Karaoke with The King" in the Cabaret Theater and Elvis-inspired go-go dancers. The programming model mirrors the growing industry trend of building entertainment-led destination weekends that convert single-night concert attendees into two- and three-night hotel guests — a strategy that directly lifts F&B covers, spa bookings, and gaming floor traffic.
Why Operators Should Watch This Model
"No destination in the world has a more authentic connection to Elvis Presley than Westgate Las Vegas," said Dawn Rawle, Senior Vice President of Marketing & Entertainment for Westgate Las Vegas Resort & Casino. "These productions are more than tribute shows — they're living celebrations of entertainment history." That framing reflects a broader shift in Las Vegas hospitality: legacy properties are leveraging historic identity rather than competing on new-build amenities, using IP-adjacent programming to generate demand across dining, beverage, and accommodations simultaneously.
Westgate's dining portfolio — which includes Edge Steakhouse, the world's largest Benihana, Fresco Italiano, and several other outlets — gives the property meaningful runway to layer themed menus and prix-fixe packages onto both concert weekends. For hospitality and foodservice operators tracking experiential revenue strategies, the Westgate model offers a replicable template: anchor with ticketed entertainment, activate F&B and spa as complementary revenue streams, and market the combined package as a destination experience rather than a single event.
Tickets for the October 24 1970 LIVE! That's the Way It Was are currently on sale. Operators and hospitality professionals interested in Las Vegas entertainment and dining trends or broader experiential restaurant and hospitality programming can track how this dual-event format performs as a case study in multi-channel resort revenue generation.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
