Pizza Chain Adds Mocktail to Fall Lineup Via 313 is rolling out a limited-time fall menu featuring a dual-format beverage and a pumpkin-spiced dessert, available October 5 through November 2 at all locations. The Grave Digger combines blood orange cordial, lime, and Topo Chico, topped with a layer of blueberry popping pearls. It's offered both as a mocktail and with tequila, allowing the chain to serve both cocktail drinkers and customers abstaining from alcohol—including those observing Sober October. The Pumpkin Sticks are finished with pumpkin spice, pumpkin cream cheese icing, and powdered sugar.
Non-Alcoholic Options Move Mainstream The inclusion of a zero-proof version reflects a broader shift in foodservice toward making non-alcoholic options standard menu items rather than limited alternatives. The four-week promotional window spans National Pumpkin Day (October 26) and Halloween, positioning both items for catering and group orders tied to fall entertaining.
Why It Matters
Seasonal LTOs remain a key traffic driver for QSR and fast-casual brands, but menus increasingly must accommodate sober-curious and abstinent consumers. Dual-format beverages allow operators to capture orders across both segments without developing separate recipes.
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Written by FBM Publications Editors
