The Preserve Sporting Club & Resort in Richmond, Rhode Island, has secured a partnership with Swiss luxury skincare house Valmont that places its Hilltop Lodge & Spa among only four Valmont-certified spas operating in the United States — a distinction that sharpens the resort's competitive position in the high-end wellness and hospitality market.
The collaboration brings Valmont's full menu of signature facial and body treatments to the resort's hilltop wellness facility, layering Swiss cellular skincare science onto an outdoor setting that already features an infinity-edge pool, heated whirlpools, a private sauna, cold plunge, and steam shower. The pairing is a deliberate play on the growing consumer appetite for what the industry calls "experiential wellness" — immersive, results-oriented treatments woven into a broader destination stay.
Treatment Pricing
Valmont signature facial treatments at the Hilltop Spa start at $350 for 60 minutes and $470 for 90 minutes. The flagship L'Elixir des Glaciers Majestic Treatment is priced at $895, while the Peaks of Slimness body treatment runs $285. The spa is open to hotel guests and resort members, with public access available Mondays through Thursdays. Advance reservations are recommended, and bookings can be made at thehilltopspa.com or by calling 401-387-4228.
Why the Spa Tier Matters
For luxury resort operators, branded spa partnerships have become a meaningful differentiator as guests increasingly weigh wellness programming alongside dining and accommodations when choosing a destination. Valmont — which has built its four-decade reputation around pioneering the use of Salmon DNA in cellular cosmetic formulas and sourcing Alpine ingredients — brings both brand credibility and treatment efficacy that resorts cannot easily replicate with an in-house program alone.
"Wellness is at the heart of everything we create at Valmont," said Cédric Roget, Managing Director of Valmont Cosmetics North America. "Our partnership with The Preserve reflects a shared commitment to cultivating meaningful experiences that inspire balance, vitality, and a deeper sense of wellbeing."
The wellness addition complements The Preserve's existing hospitality portfolio, which already includes the Double Barrel Steak restaurant and the Maker's Mark Hobbit House, alongside outdoor programming ranging from sporting clays and golf to equestrian activities, fly fishing, and off-road driving. That mix of culinary, sporting, and now premium spa programming positions the resort as a full-immersion destination rather than a single-focus property — a model gaining traction across the luxury hospitality sector as operators compete for multi-night stays.
The Preserve's culinary and dining experiences also remain a core pillar of its appeal, reflecting the broader shift in upscale resort food and beverage strategy toward signature concepts that reinforce a property's identity rather than serving as afterthoughts. For resort operators tracking wellness revenue as a standalone profit center, the Valmont model — with treatments priced up to $895 — illustrates how a credentialed skincare partnership can meaningfully lift spa average check while adding brand equity to the overall property story.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
