The Campaign
V&V Supremo® Foods, the Chicago-based, family-owned producer of authentic Mexican cheeses and the maker of Chihuahua® Brand Quesadilla Cheese, is marking National Quesadilla Day on September 25 with a suite of regionally inspired recipes, operator-friendly cheese tips, and consumer savings designed to lift both retail and foodservice volume.
The company — which founded National Quesadilla Day in 2020 to spotlight the dish's growing versatility — developed three new recipes in collaboration with social media chef Freddster. Each targets a distinct U.S. regional palate: an al pastor quesadilla drawing on Southern flavor profiles, a black bean and mushroom version positioned as a West Coast meatless option, and a lobster quesadilla aimed at East Coast seafood sensibilities. The lineup reflects a broader trend operators are tracking closely — the mainstreaming of Mexican-inspired formats across dayparts and cuisine categories, a topic covered in depth in our restaurant menu trends reporting.
Cheese Performance for Operators
Beyond recipe inspiration, V&V Supremo® is pushing practical guidance that carries direct relevance for kitchen teams. The brand's product experts outline three keys to a reliable cheese pull: starting with a high-quality melting cheese like Chihuahua® Brand Quesadilla Cheese, using a generous portion, and allowing the finished quesadilla to rest roughly four minutes before service so the cheese sets while retaining stretch. For high-volume restaurant operations, consistent melt behavior and portion control around cheese are real cost and quality variables — making manufacturer guidance on optimal use a legitimate operational resource.
V&V Supremo® was founded in 1964 by brothers-in-law Gilberto Villaseñor, Sr. and Ignacio Villaseñor, both natives of Mexico, and has grown into the oldest family-owned Hispanic cheese company in the United States. The company serves both retail grocery and foodservice accounts nationally, giving its promotional campaigns dual reach across channels. That cross-channel positioning is increasingly common among specialty dairy producers competing for menu placement, as explored in our beverage and specialty ingredient coverage.
Retail Promotion Window
On the consumer side, Instacart coupons on V&V Supremo® products ran September 11 through September 25, aligned to coincide with National Quesadilla Day. The brand is also running social media giveaways featuring its Gente Fina product line throughout the month, encouraging user-generated content via the @vvsupremo handle. For operators and buyers monitoring category momentum, the campaign underscores how regional and heritage cheese brands are investing in occasion-based marketing to compete for share against larger commodity dairy suppliers.
This coverage is supported by Food & Beverage Magazine, a sister publication tracking CPG and ingredient trends across the food and beverage industry.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
