Regional Recognition Amid Global Travel Shifts The Tweed, located between Gold Coast and Byron Bay in New South Wales, has been named to Lonely Planet's Best in Travel 2027, marking the only Australian destination included in the publisher's top places hotlist. The region shares recognition across Oceania with Dunedin & the Waitaki in New Zealand and New Caledonia. Lonely Planet's annual list reflects shifting traveler priorities, with the publication noting a broader desire to "slow down, escape the crowds and seek out meaningful experiences that go beyond the obvious." The Tweed's inclusion highlights the region's combination of natural landscapes, arts and culture, and food experiences—from ancient rainforests and pristine coastlines to what the publisher describes as a "flourishing food bowl" and "exceptional paddock to plate dining options."
What's Drawing Attention Jessica Lockhart, Lonely Planet Destination Editor for Oceania, said: "We've been watching the Tweed rightfully grow in popularity with domestic tourists. It's becoming known as a foodie and outdoors destination, especially the opening of the Northern Rivers Rail Trail and the Gidjuum Gulganyi Walk. Now, we think it's time that we let international tourists in on the secret: The space between the Gold Coast and Byron Bay isn't one you want to speed through. It's a destination in its own right – and one that's worth lingering in." The region launched a Visitor Pledge alongside the announcement—a voluntary commitment inviting travelers to "tread lightly" and support local businesses while respecting the area's natural environment and Bundjalung country.
Local Government Support NSW Minister for Jobs and Tourism Steve Kamper called the recognition "a fantastic global endorsement that will put The Tweed on the map and shine a spotlight on the local businesses and communities that make it so special." Tweed Shire Mayor Cr Reece Byrnes added: "To be recognised by Lonely Planet as one of the world's must-visit destinations is a wonderful honour for the Tweed and a proud moment for our community. This recognition celebrates our spectacular natural landscapes, vibrant villages, rich culture and outstanding local businesses."
Why It Matters
For hospitality and food operators in the region, international validation from a major travel publisher can drive visitor volume and spending. The emphasis on "paddock to plate" dining and wellness experiences signals where Lonely Planet sees growth potential, potentially informing menu development and experience programming for local restaurants and attractions.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
