Tropical Smoothie Cafe has signed on as the Official Smoothie Partner of the Loco Beach Coconuts, a team competing in the Banana Ball Championship League alongside the Savannah Bananas and five other squads drawing sold-out crowds at tour stops nationwide. The deal runs through October and centers on a limited-time offering, fan-facing activations, and player appearances designed to keep the brand top of mind during peak smoothie season.
The centerpiece of the partnership is the Loco Beach Colada Smoothie, a new limited-time menu item built to echo the league's beach-party aesthetic. For operators, the LTO represents a familiar playbook — attaching a seasonal drink to a cultural moment — but the Banana Ball ecosystem gives Tropical Smoothie Cafe access to an unusually passionate, entertainment-first fanbase that skews younger and family-oriented. That demographic alignment matters for franchise owners looking to convert foot traffic from event-goers into repeat café visits.
Activations at select games will include player appearances and branded giveaways, putting the café's identity directly in front of fans who are already primed for novelty experiences. The touring nature of the league also means the campaign has a rolling geographic footprint, giving franchisees in multiple markets a localized hook tied to a nationally recognized spectacle. For restaurant operators tracking experiential marketing trends, this kind of live-event integration is becoming a more viable alternative to traditional media spend.
The Loco Beach Coconuts are one of the newer franchises in the Banana Ball Championship League, which has grown into one of the most talked-about entertainment properties in sports. Tropical Smoothie Cafe, headquartered in Atlanta, operates hundreds of franchise locations across the U.S. and has increasingly leaned into lifestyle and pop-culture partnerships to differentiate itself in the competitive beverage and smoothie category. The campaign runs from now through October, with specific game-day activation dates and markets expected to be communicated through franchise and fan channels as the tour progresses.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
