Topgolf has partnered with Youth on Course, a nonprofit focused on removing financial barriers to golf participation, to provide discounted bay access for youth members throughout the summer. Starting July 1 through September 3, Youth on Course members and its Alumni Network will access Topgolf bays for $5 on Mondays through Thursdays from 9 a.m. to noon. The timing targets students during their summer break when they have the most available practice hours. Youth participation in golf has grown 40% over the past five years, according to Topgolf data. The company said the partnership aligns with its stated goal to create 10 million new golfers by 2030. "Youth is one of the fastest-growing segments in golf, and Topgolf has both the platform and the responsibility to help grow the game," David McKillips, Topgolf CEO, said in a statement. "In our effort to create 10 million new golfers by 2030, Youth on Course is an important partner and natural extension of our mission. When young people experience the joy of golf early, they become golfers for life. That's good for them, good for the industry, and good for the game we all love." July also marks Youth on Course Month, an annual awareness campaign for the organization's mission.
Why It Matters
For operators, the partnership underscores sustained industry interest in junior development as a long-term growth lever. Topgolf's investment in youth access signals confidence in the demographic's revenue potential as young players convert to repeat customers across the lifespan.
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Written by FBM Publications Editors
