Topgolf Expands Seasonal Offerings With Soccer Integration

Topgolf is launching a multi-pronged soccer experience across more than 100 U.S. venues this summer, adding interactive games, new food and beverage items, and tiered event packages to capitalize on summer sports viewership.

The initiative runs from May 27 through July 19 and includes live tournament broadcasts, in-venue soccer goals, a soccer-themed version of its Shot Shuffle game, and limited-time menu offerings.

Game Day Packages and Premium Access

Topgolf is offering two tiered packages for the June 12th match across 26 venues:

Pub Pass ($35): One guest pass to the bar, appetizer buffet access, and bar perks. Walk-ins welcome; reservations recommended.

Premier Pass ($260): Bay access for up to six people, three hours of gameplay, the Funday Faves Platter, and unlimited non-alcoholic beverages. Reservations required.

Additionally, 20 venues will offer premium gameday suites for the tournament's full duration, featuring extended bay time, elevated food and drink options, and dedicated cheering space.

"From soccer-inspired game play and game day experiences to new menu items and everyday value offers, we're giving our guests and soccer fans more ways to play this summer," said Topgolf CEO David McKilliks. "Whether you're here for the tournament, the food, or just a fun night out with friends and family, Topgolf is this summer's ultimate sports and entertainment destination."

Game Play and Venue Enhancements

Sixty-three venues will install full-size soccer goals in their outfield, allowing guests to attempt shots at the net during gameplay. Topgolf is also reintroducing Shot Shuffle with a soccer-themed twist, transforming the game environment with country flags and a soccer ball tracer.

All venues will broadcast every global tournament matchup on high-definition screens from June 11 through July 19, with access available from any area of the venue.

Menu Additions

Topgolf is rolling out two limited-time menus designed around summer and the soccer tournament:

Summer Menu Items (available May 27):
- Peach Buzz ($15.49–$18.99): Hendrick's Gin, Aperol, and Red Bull Peach Edition with watermelon and orange
- poppi® n' cream ($9.29–$11.29): poppi Strawberry Lemon, peach, strawberries, and cold foam topping
- Tito's Frozen Lemonade ($10.59–$12.99)
- Piña Colada ($10.59–$12.99)
- Frozen Casamigos Margarita ($14.29–$17.99)
- The Fairway Feast ($63.99–$67.99): Wings, sliders, fries, and fixings for 4–6 guests

Soccer-Inspired Items (June 11–July 19):
- Breakaway Breeze ($14.99–$17.59): Casamigos Blanco Tequila with strawberry, passionfruit, and Q Sparkling Grapefruit (served in a collectible cup at select venues, while supplies last)
- The Global Cup ($10): A customizable cocktail featuring spirits from participating soccer countries with lime and ginger beer

Everyday Value Push Continues

Topgolf recently reintroduced its Summer Fun Pass at a new starting price of $179, providing passholders and five friends daily access and perks. The company also maintained its simplified everyday pricing model with reservation options starting at $20.

Why It Matters

For venue operators, Topgolf's strategy underscores the value of tying entertainment experiences to major sporting events and seasonal patterns. The multi-tiered package approach—from low-barrier walk-in pricing to premium suites—creates revenue opportunities across customer segments while the soccer-specific menu items and games justify repeat visits and differentiate the brand during a crowded summer event calendar. The emphasis on affordability signals a response to economic headwinds affecting discretionary spending in the entertainment sector.

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Written by FBM Publications Editors