Topgolf will open its first Wisconsin venue in Monona on August 14, 2026, marking the golf entertainment brand's 103rd location nationwide. Located at 6600 Topgolf Way near the intersection of Beltline Highway and Broadway, eight miles east of Madison, the two-level venue showcases Topgolf's new prototype design. The facility combines traditional golf games with technology enhancements, including reimagined outfield targets and slope configurations.
Personalized Bay Experience The venue's marquee feature is "My Bay, My Way," which allows guests to customize their bay experience via smartphone. Players can order food directly to their bay, select TV channels, and record game highlights without leaving their playing area.
Membership Options Topgolf Madison will offer two membership tiers ahead of and after opening: PlayMore ($20/month) includes one hour of monthly game play and a free appetizer per visit for up to six guests. Platinum delivers premium benefits, including free game play during designated hours, 20% off food, non-alcoholic drinks and retail, and five complimentary guest accounts per visit.
Launch Promotion To mark the opening, Topgolf is awarding one year of free game play to a randomly selected guest who books and completes a one- or two-bay reservation between August 14–28, 2026. No purchase is necessary.
Why It Matters
Topgolf continues its geographic expansion into underserved markets while rolling out prototype enhancements designed to boost per-visit spending through mobile-first ordering and membership subscriptions—key metrics for venue operators managing food and beverage revenue alongside game play.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
