Partnership Marks Third Year With Miami Debut Tommy Bahama and Ray's Hometown Bar are bringing their collaboration to Miami for the first time, launching a limited-edition capsule collection and week-long programming at Ray's Hometown Bar Miami, located in the Freehand Miami boutique hotel. The November 9–15, 2026 activation marks the third year of the partnership between the island lifestyle brand and the New York-based nightlife operator. The capsule includes a custom silk camp shirt with Ray's Miami graphics, a limited-edition T-shirt, and a cap featuring teal and coral tones inspired by Miami's architecture and Floridian landscapes. The artwork pairs Tommy Bahama's iconic marlin emblem with the tagline "Drink 'em with or without bait," blending the brand's island heritage with Ray's irreverent voice.

Week-Long Festivities and Special Cocktails From November 9–15, Ray's Miami will feature daily happy hours and three custom cocktails: Tommy's Chong (gin, lemongrass, ginger, watermelon), Tommy Sands (tequila, lime, agave), and Tommy's Tutone (Irish whiskey, basil, cucumber, elderflower, lemon). On November 12 from 6:00–9:00 p.m., the brands will host Island Time, a launch event featuring limited-edition merchandise sales, a Tommy Bahama cigar-cutting station, and a spin wheel for prize giveaways. Tommy Bahama will also take over Freehand Miami's beach gear, offering hotel guests complimentary branded beach chairs and umbrellas for use along Miami Beach.

Operator Perspective "Ray's Hometown Bar and Tommy Bahama share a love of great drinks, good company and an easygoing approach to hospitality," said Carlos Quirarte, Authentic Hospitality Partner. "In Miami, Ray's and Tommy go together like crocket and tubbs, or a Strawberry Daiquiri and a Piña Colada. It just makes sense. This is for everyone who doesn't want to go back to work. STAY ON VACATION." The merchandise launches November 9 at Ray's Miami and online at raysbarnyc.com.

Why It Matters

For hospitality operators and retail partners, this collaboration demonstrates the value of multi-brand partnerships that drive foot traffic and merchandise sales. The activation blends apparel, F&B, and experiential programming to create a full-scale guest experience, a playbook increasingly common among lifestyle brands seeking deeper engagement in key markets.

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Written by FBM Publications Editors