August 27
[image: Image]
Game, Set, Glamour !
The Pierre NY Serves Up its Iconic “Smash Bash” Tennis Celebration
*Manhattan’s Premier Taj Hotel Debuts the Ultimate Tennis Season Experience
Luxury Stay Package*
NEW YORK, NY July, 28 2026 – As the eyes of the sporting world turn to
Manhattan, The Pierre, A Taj Hotel, New York is preparing to host the
season’s most anticipated US Open social event.
[image: Image]
[image: Image]
On Thursday, August 27, 2026, the The Pierre will be transformed into a
vibrant tennis oasis for the annual "Smash Bash." This high-energy
extravaganza blends the thrill of professional athletics with storied
sophistication, offering guests an intimate evening with two of the tour’s
most electrifying top-ranked stars, including Alexander Bublik, the
Kazakhstani World Top 10 player, and Anastasia Potapova, the Austrian
professional tennis player, former Junior World No. 1 and 2016 Wimbledon
Girls' Singles Champion. The New York Observer is the Official Media
Sponsor for the event.
From 5:30 PM to 8:30 PM, The Pierre will offer fans unparalleled access to
the world’s best players in an atmosphere of refined excitement. The
evening features chef-curated tennis-themed culinary stations, a premium
wine bar, and signature custom-crafted cocktails. Guests will have the rare
opportunity to pick up a paddle and challenge the pros to a game of table
tennis, with the chance to walk away with coveted signed memorabilia from
the stars themselves.
"Smash Bash has become a cornerstone of the New York tennis calendar,
providing a unique bridge between the fans and the game’s biggest
personalities," says Spiridon Sarantopoulos, Senior Vice President,
Operations, USA and Europe, IHCL. "By introducing a dedicated luxury stay
package, we are offering an even more immersive way to experience the
glamour of the tournament through the lens of Taj hospitality."
New York's Ultimate Tennis Season Experience:
For the first time, The Pierre is debuting an exclusive hotel package
designed for the ultimate tennis enthusiast. Ideally located moments from
Central Park and within easy reach of the USTA Billie Jean King National
Tennis Center, the package includes:
- Up to 20% savings on stays of three nights or more.
- Daily breakfast for two at Perrine.
- A $100 hotel credit redeemable at Perrine or Two E Bar & Lounge.
- A personalized tennis-inspired welcome amenity and an exclusive
limited-edition Pierre keepsake
- Personalized Les Clefs d’Or concierge services
- Preferred tournament ticket procurement assistance and luxury
transportation to the matches (available upon request; cost not included).
- The exclusive opportunity to purchase access to the Smash Bash
celebration.
Hotel guests can also enjoy appearances by leading personalities and
special guests, an opportunity to network with tastemakers, media,
athletes, influencers and VIP guests and for an extra charge, live
entertainment in Two E Bar and Lounge, signature cocktails, and lite bites.
[image: Image]
This is more than just a party; it’s a front-row seat to the prestige of
the tennis world, set against the timeless elegance of Manhattan’s most
iconic hotel.
Tickets for Smash Bash are $175++ are available by calling Perrine
212-940-8185,
emailing ReservePerrine@tajhotels.com
on perrinenyc.com.
With limited availability and high demand, tickets are expected to sell out
quickly.
For room reservations and more information on the "Ultimate Tennis Season
Experience" package, please visit www.thepierreny.com or contact our
concierge.
About The Pierre, a Taj Hotel, New York
A New York icon, The Pierre, A Taj Hotel, New York continues to set the
standard for timeless elegance and unrivaled hospitality in New York City
for more than 95 years. Situated on Central Park, The Pierre has remained a
landmark treasured by visitors and New Yorkers alike since opening in 1930.
The hotel’s 189 rooms, 49 of which are suites, offer classic design with
couture touches, abundant natural light, and high ceilings. First‐rate
amenities include white‐gloved elevator attendants, and a Les Clefs d’Or
concierge team. Exquisite entertaining is synonymous with The Pierre, and
its opulent reimagined Grand Ballroom, Cotillion Room, and Rotunda continue
to host New York’s most unforgettable events, while chic, multi‐functional
meeting rooms welcome private gatherings, from intimate closing dinners to
annual shareholder meetings. The Pierre’s robust food and beverage program
boasts gourmet room service, and a bespoke cocktail program in the Two E
Lounge, seasonal fare with outdoor seating at signature restaurant Perrine
and indulgent cuisine in the whimsical Rotunda. Follow The Pierre on
Instagram, Facebook, & X, @thepierreny. www.thepierreny.com
Media Contact: Janet Bartucci janet@janetbartucci.com
If you would rather not receive future communications from Janet Bartucci
Strategic Communications, let us know by clicking here.
Janet Bartucci Strategic Communications, 18012 Stanford Court, Sonoma, CA
95476 United States
Why It Matters
Industry operators should watch for follow-on developments as this story develops.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
