Texas de Brazil has opened a new restaurant in Colorado Springs, Colorado, at 140 Spectrum Loop in the Northgate/Interquest commercial district — the chain's latest domestic expansion for a brand now operating more than 50 U.S. locations since its 1998 founding in Addison, Texas.
The Format & Pricing
The Texas de Brazil location follows the brand's established rodízio format, in which gaucho servers make continuous tableside rounds carving flame-grilled beef, lamb, pork, chicken, and Brazilian sausage. A 50-item gourmet salad area rounds out the experience with artisan cheeses, cured meats, roasted vegetables, and Brazilian specialty items. Regular dinner — covering both the full meat service and salad area — is priced at $58.99 per person; a salad-area-only option is available at $33.99. Children ages 3–5 are $5.00, while children 6–12 receive 50% off the dinner price when accompanied by a full-price adult.
Salim Asrawi, President of Texas de Brazil, pointed to the city's demographics and growth trajectory as key factors in the site selection. "Colorado Springs is a vibrant and growing community with an appreciation for exceptional dining experiences, making it a natural fit for Texas de Brazil," Asrawi said, noting that the brand expects to draw local residents, military families, business professionals, and tourists visiting the Northgate corridor.
Operator Implications
The Colorado Springs opening reflects a broader pattern in upscale casual restaurant expansion as established experiential-dining brands continue targeting high-growth suburban and exurban corridors rather than concentrating solely on major metro cores. The Northgate/Interquest area — a mixed retail, dining, entertainment, and corporate hub in northern Colorado Springs — represents exactly the kind of suburban density that supports full-service, higher check-average concepts.
For foodservice operators watching the competitive landscape, the pricing structure is notable: at $58.99 for the full dinner experience, Texas de Brazil is positioning itself firmly in the upscale casual tier, where it competes with other Brazilian steakhouse brands and high-end buffet-style concepts. The tiered children's pricing and private dining infrastructure — the location offers accommodations for corporate events, holiday parties, and rehearsal dinners — signal a deliberate focus on group and occasion-driven revenue streams, a strategy that has proven resilient for full-service operators navigating uneven weeknight traffic.
The restaurant operates dinner-only hours Sunday through Thursday from 4:00 or 5:00 p.m., with extended Friday and Saturday service until 10:00 p.m. For operators tracking full-service dining formats and menu strategy, the model's combination of unlimited protein service with a curated salad program continues to differentiate the churrascaria category from traditional steakhouse competitors. Texas de Brazil also features an award-winning global wine program designed to complement the churrasco format — an increasingly important revenue driver as beverage attach rates receive renewed attention across the full-service segment.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
