sweetFrog x Miraculous Partnership Brings Seasonal Flavor

sweetFrog Premium Frozen Yogurt is rolling out a limited-time collaboration with Miraculous, the animated superhero franchise, featuring a new "Power Up Raspberry Macaron Frozen Yogurt" available through August 18, 2026.

The partnership includes branded promotional items—color-changing spoons while supplies last—and a sweepstakes with unspecified prizes. The new flavor combines bold raspberry notes with almond extract.

Operator Details

The limited-time offering will be available at participating sweetFrog locations nationwide. The chain operates more than 250 locations across 25+ states and the Dominican Republic under parent company MTY Franchising USA, Inc., which manages a portfolio of nearly 30 restaurant brands with approximately 3,000 locations globally.

Brand Rationale

"This partnership is all about turning everyday moments into something a little more heroic," said Heather Marini, Sr National Marketing Manager for Kahala Brands. "We're thrilled to give our guests a fun, flavorful way to cool off and tap into their inner hero all season long."

Miraculous Corp emphasized brand alignment: "Miraculous connects with fans through themes of positivity, empowerment, and authenticity, and we're excited to bring that spirit with this exciting new program with sweetFrog. Together, sweetFrog and Miraculous are creating memorable moments that inspire guests to celebrate what makes them extraordinary."

About the Franchise

Miraculous: Tales of Ladybug and Cat Noir, the flagship property, is available in over 150 territories. Seasons six and seven are in production, with a theatrical feature in development by John Cohen (Despicable Me producer).

Why It Matters

Character licensing partnerships remain a proven traffic driver for frozen yogurt and dessert concepts, particularly during summer months. The color-changing spoon gimmick and sweepstakes mechanics are designed to encourage repeat visits and social media engagement—critical metrics for franchise unit economics in competitive markets.

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Written by FBM Publications Editors