Suja Life recorded $83.9 million in net sales for the second quarter of 2026, an 11.6% increase compared to the same period a year ago, the company reported.
The double-digit growth signals sustained consumer appetite for functional and cold-pressed beverages, a segment that has become increasingly relevant to foodservice and hospitality operators looking to expand premium non-alcoholic offerings on menus and in grab-and-go retail sets.
Why It Matters
For on-premise buyers and retail food-and-beverage buyers alike, Suja's revenue trajectory is a useful market signal. Brands posting consistent double-digit top-line growth tend to command stronger shelf placement and distribution reach, which in turn shapes what operators can realistically source at scale. As covered in restaurant beverage programming analysis, non-alcoholic and wellness-oriented drinks have moved from niche menu additions to core revenue contributors at a wide range of foodservice concepts.
Category Context
The functional beverage segment — spanning cold-pressed juices, probiotic shots, and adaptogen-forward drinks — has been one of the more resilient corners of the broader food and beverage market. Operators from fast-casual chains to full-service hotels have expanded their non-alc portfolios in response to shifting guest preferences, and established brands with proven velocity numbers, like those Suja appears to be generating, are often first in line for those program expansions. Food & Beverage Magazine has tracked the broader wellness-drink trend as one of the defining category stories of the mid-2020s.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
