Standlee's pink Grab & Go® bales are back on retail shelves nationwide this October, marking the sixth consecutive year the Idaho-based forage producer has converted its signature packaging to support Breast Cancer Awareness Month. The 2026 edition of the Standlee campaign, branded Grab & Go to Give, expands beyond the barn with a new line of limited-edition apparel and merchandise sold through the company's website throughout the month, with net proceeds directed to partner nonprofits.
The Beneficiaries
This year's campaign supports five organizations: the Breast Cancer Research Foundation, Living Beyond Breast Cancer, Rein In Cancer, Rural Gone Urban Foundation, and Horses and Hope — the last two with specific ties to the equine and agricultural communities that form Standlee's core customer base. The breadth of partners reflects a deliberate effort to address breast cancer awareness across rural and underserved populations, not just mainstream healthcare channels.
In 2025, Standlee donated a total of $65,000 to organizations supporting breast cancer research, education, and direct assistance to affected individuals and families. The company has not yet disclosed a target figure for 2026.
What It Means for Retail
"Supporting the fight against breast cancer has long been part of who we are at Standlee," said Jessica Wright, VP of Marketing. "Each year, we are reminded that this fight affects people standing right beside us in our barns, homes and communities."
For farm and feed retailers carrying the Grab & Go line, the pink bales serve as a cause-marketing differentiator at point of sale during a month when consumer awareness campaigns compete for shelf attention. The product itself is unchanged — same forage quality, different wrapper — making the program low-friction for buyers and store managers alike. The addition of branded merchandise extends the campaign's reach to customers who may not purchase animal feed but want to participate in the cause, broadening Standlee's brand touchpoints beyond its traditional ag-retail channel.
Cause-linked packaging has become a meaningful lever in the specialty and premium food and agriculture segments, where brand loyalty often runs deeper than in commodity categories. Operators and buyers tracking food and beverage industry trends have increasingly noted that mission-driven campaigns tied to specific, named beneficiaries — rather than vague "giving back" messaging — resonate more durably with trade and consumer audiences alike. Standlee's model, now six years running, reflects that shift: named partners, disclosed donation totals, and community-specific organizations that speak directly to the equine and livestock world.
For those tracking hospitality and foodservice sourcing, the intersection of agricultural supply chains and CSR programming is worth watching, particularly as farm-to-table narratives grow more sophisticated and suppliers are expected to demonstrate values alignment alongside product quality.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
