Band returns to the skies performing hit song "Hey There Delilah" in a nostalgic nod to the program's beginnings during the airline's 55th year of service
DALLAS, June 16, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is celebrating its signature Live at 35® program that brings live pop-up performances to Customers onboard flights at 35,000 feet. To mark the occasion, the Plain White T's took to the skies and surprised Southwest® Customers by singing their hit song, "Hey There Delilah," which continues to draw crowds and resurface on TikTok with billions of plays. The Plain White T's were one of the first artists to perform onboard a Southwest flight when the airline launched the program 15 years ago.
Inside the rollout
Why it matters
For industry operators, this is another data point in the structural change reshaping the food sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
Band returns to the skies performing hit song "Hey There Delilah" in a nostalgic nod to the program's beginnings during the airline's 55th year of service
DALLAS, June 16, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is celebrating its signature Live at 35® program that brings live pop-up performances to Customers onboard flights at 35,000 feet. To mark the occasion, the Plain White T's took to the skies and surprised Southwest® Customers by singing their hit song, "Hey There Delilah," which continues to draw crowds and resurface on TikTok with billions of plays. The Plain White T's were one of the first artists to perform onboard a Southwest flight when the airline launched the program 15 years ago.
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
