A genuine customer relationship has turned into a product launch strategy. Jordan's Skinny Mixes debuted Daydream Syrup on August 18, 2026 — a zero-sugar, Rainbow Sherbet-inspired beverage enhancer co-developed with content creator Tonya Spanglo and the first release under the brand's newly formed Creator Series platform.
Daydream combines bright notes of orange, raspberry and lime with a creamy sherbet finish, and is designed to flavor water, sparkling water and everyday beverages without added sugar. The launch is available exclusively through SkinnyMixes.com.
From Fan to Co-Creator
Spanglo's involvement with the brand started before any formal partnership. She became a customer, began building Skinny Mixes into her daily routines, and shared recipes with an audience rooted in the bariatric community — a health-focused segment that has grown increasingly active on social platforms. That organic reach eventually evolved into a long-term creative relationship with the brand.
For the Creator Series, Spanglo contributed to the flavor profile and creative direction of Daydream itself. "Skinny Mixes completely changed the way I approached my weight-loss journey," Spanglo said, noting that zero-sugar swaps became sustainable habits she could genuinely enjoy. The collaboration, she added, was "truly a dream come true."
Dana Paris, Chief Commercial Officer of Jordan's Skinny Mixes, framed the launch as a model for how the company wants to grow the series. "Tonya's relationship with Skinny Mixes started in the most authentic way: she was a customer who genuinely loved the products and made them part of her everyday life," Paris said. "Daydream celebrates everything that grew from that connection. It is joyful, personal and community-driven, and it sets the tone for what we want the Creator Series to become."
What the Creator Series Signals
For beverage operators and retailers tracking the zero-sugar segment, the Creator Series represents a deliberate shift toward community-driven product development — a model that pairs the brand's formulation expertise with a creator's distinct audience and point of view. Each future release in the series is designed to carry an authentic origin story, leaning into the kind of creator-led marketing that has driven rapid brand growth across the beverage industry's better-for-you categories.
The structure mirrors a broader movement in food and beverage innovation where brands use creator partnerships not just for promotional reach, but as a direct input into the product pipeline — giving consumers flavors that feel personal rather than purely commercial.
Jordan's Skinny Mixes distributes across mass and grocery retailers as well as Amazon, positioning Daydream Syrup for potential retail expansion following its direct-to-consumer debut. The brand's portfolio spans coffee syrups, water-enhancing syrups, cocktail mixes, on-the-go flavor packets and sauces — all positioned around zero- or low-sugar formulation. The Daydream launch also includes a signature serve: the Rainbow Refresher, built with sparkling water, Daydream Syrup and fresh lime.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
