A limited run of 100 handmade leather backgammon sets — each bundled with a bottle of 2022 Silver Oak Alexander Valley Cabernet Sauvignon — hits silveroak.com on October 15, priced at $450. The collaboration between the Napa-founded winery and Los Angeles luxury game brand Throwing Doubles targets the high-end holiday gifting market with a product designed as much for the dinner table as for the display shelf.
The Product Details
Each set features a Cabernet-red Italian leather board embossed with the Silver Oak wordmark, handmade in Los Angeles exclusively for the winery. Throwing Doubles — founded in 2022 by Brittany Weinke and stocked at Moda Operandi, Nordstrom, and goop — built its reputation on reimagining classic games through premium materials and contemporary design. "Wine and backgammon both have these incredible histories, but neither needs to feel overly traditional," Weinke said. "The best backgammon boards live out on a table. They get played after dinner, packed for weekends away, and pulled out when friends come over."
For hospitality operators and on-premise beverage directors, the pairing reflects a broader gifting strategy worth watching: premium wine brands increasingly bundling their bottles with experiential or lifestyle objects to create higher-margin gift sets that command prices well above a single bottle. At $450, the Silver Oak collaboration positions itself alongside luxury bar accessories and curated spirits gift sets that have grown in popularity across hotel retail and fine-dining gift shops in recent seasons.
What It Means for Operators
Silver Oak CMO Lauren Larrabee framed the collaboration around the brand's long-standing association with meaningful occasions rather than milestone purchases. "What resonates with everyone is that it isn't always the big milestones. It's the dinners with friends, family traditions, and nights that people remember years later," she said. That positioning aligns directly with the on-premise experience that restaurants and hotels work to create — and suggests that wine brands are leaning into lifestyle storytelling to deepen consumer loyalty beyond the bottle.
The timing is deliberate. Holiday entertaining and gifting represent a critical revenue window for beverage industry suppliers and on-premise accounts alike, and collaborations that blur the line between wine and design have proven effective at generating press coverage and social engagement that traditional bottle releases rarely achieve. For restaurant gift shops, hotel boutiques, and sommelier-curated retail programs, the sell-through dynamic on ultra-limited runs like this — just 100 units — creates urgency that standard wine gifting rarely delivers.
Silver Oak, founded in 1972 and the holder of LEED Platinum certification at both its Napa Valley and Alexander Valley production facilities, has built its identity around Cabernet Sauvignon aged exclusively in American oak. The Throwing Doubles partnership extends that identity into the growing intersection of analog leisure, intentional entertaining, and premium beverage culture in restaurant and hospitality settings. The set is available exclusively through Silver Oak's website while supplies last.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
