The New SKU
Sidral Mundet, the Mexican apple soda brand founded in 1902, is rolling out Sidral Mundet Zero — a zero-calorie, zero-sugar version of its signature apple-flavored soda. The product enters retail shelves and online channels in the brand's recognizable 12-ounce glass bottles and 1.5-liter plastic bottles, giving operators and buyers two format options to slot into their assortments.
Why It Matters
The launch positions Sidral Mundet squarely in the better-for-you carbonated soft drink space, where consumer demand for reduced-sugar options has reshaped category shelving across foodservice and retail alike. For restaurant and hospitality buyers sourcing Mexican beverage imports — a segment with loyal, growing consumption among Hispanic consumers in the U.S. — the Zero SKU extends menu flexibility without asking operators to introduce an unfamiliar brand. Jorge Gamboa, brand manager of Sidral Mundet, framed the move as a direct response to shifting preferences: "With Sidral Mundet Zero, we're giving consumers a new way to enjoy the apple flavor they love — with zero sugar and zero calories — while staying true to what has always made Sidral special, bringing people together."
For beverage directors and category managers, the dual-format strategy is worth noting. The 12-ounce glass bottle plays well in on-premise settings — casual dining, taquerias, and Latin-concept restaurants where bottle presentation adds to the dining experience — while the 1.5-liter plastic format suits take-home retail and family-style foodservice. That flexibility mirrors how other heritage soda brands have successfully extended zero-sugar lines without cannibalizing their core SKUs, a pattern well documented in beverage industry analysis.
Brand Context
With more than 120 years of brand history behind it, Sidral Mundet carries the kind of consumer recognition that shortens the sell-in cycle for distributors and buyers. The zero-sugar extension does not replace existing products but expands the portfolio, a measured approach that allows retail and foodservice accounts to maintain existing Sidral placements while testing incremental shelf space with the new line. Operators exploring the broader landscape of imported and heritage soft drinks can find additional context in restaurant beverage coverage on how cultural beverage brands are gaining traction across independent and chain segments alike.
The product is available now at select retailers and online through the brand's website.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
