Seven Sundays is broadening its retail footprint at Target stores nationwide this month, introducing two new products: PB Puffs and an exclusive dye-free Red Velvet Oat Protein Cereal. The Red Velvet variety was developed in direct support of Target's "Ditch the Dye" campaign, which pushes suppliers to remove synthetic colorants from their formulations — a signal of accelerating clean-label momentum at the retail level. For foodservice and hospitality operators tracking [breakfast and morning daypart trends](/restaurants/food-trends), the launch underscores a broader consumer shift away from artificial additives. Hotels, corporate dining programs, and fast-casual concepts that source branded or private-label cereals for buffet and grab-and-go formats are increasingly fielding guest demands for ingredient transparency, making moves like this one a useful benchmark for category direction. Seven Sundays has built its identity around real ingredients and better-for-you positioning, and the PB Puffs addition widens its appeal beyond granola-focused shoppers into the mainstream cereal aisle. The exclusive dye-free SKU at Target also demonstrates how retailers are leveraging supplier partnerships to differentiate their grocery sets on health grounds — a tactic that [beverage and food brand analysts](/food/industry-trends) have noted is compressing timelines for clean-label reformulation across categories. The Minneapolis-based brand's expansion comes as regulatory scrutiny of synthetic food dyes has intensified at both the federal and state levels in 2026, adding commercial urgency to what might otherwise be a gradual reformulation cycle. Brands that move proactively — particularly through high-visibility retail partnerships — are gaining shelf positioning and consumer trust simultaneously. For operators building breakfast programs or curating retail-facing grab-and-go sets, Seven Sundays' trajectory offers a case study in aligning product development with the regulatory and consumer environment. Coverage from [Food & Beverage Magazine](https://fb101.com/?utm_source=rhfnews&utm_campaign=powered_by) has tracked similar clean-label pivots across the packaged food sector as brands race to meet tightening standards. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.