Minnesota-based breakfast brand Seven Sundays has entered the pancake mix category with Oatcakes, a just-add-water product that blends oat nutrition with the format of a traditional pancake. The mix hits shelves this month at Target, Sprouts, and Fresh Thyme — and online at sevensundays.com — for $7.49 per package, available in Original, Double Chocolate, and a limited-time Pumpkin Spice variety.
The Nutritional Pitch
Each serving delivers 10 grams of protein and more than 20% of the recommended daily value of fiber, numbers that put Oatcakes squarely in the functional breakfast segment that has driven strong sales across the better-for-you food category. The mix contains no refined sugar, glyphosate, artificial flavors, or gluten, consistent with Seven Sundays' existing ingredient standards across its cereal, granola, muesli, and protein oats lines. Preparation requires only water — mix, pour, cook — making the format competitive with both traditional pancake mixes and single-serve oatmeal packets.
Retail and Operator Relevance
For foodservice buyers and retail grocers evaluating the breakfast daypart, the Oatcakes launch signals continued consumer appetite for products that collapse the perceived trade-off between speed and nutrition. Hannah Barnstable, Founder and CEO of Seven Sundays, framed the product's origin as a direct response to time-pressed family mornings. "Oatcakes were our way of bringing a little bit of Sunday into the everyday," she said. "We want to give families the comfort and taste of pancakes with the nourishment of oats, making it easier to enjoy a breakfast that feels special, even on the busiest mornings."
The brand's existing distribution — which spans Costco, Walmart, Kroger, Whole Foods, and Sprouts in addition to Target — gives Oatcakes immediate scale at retail. The move also extends Seven Sundays beyond bowl-format products for the first time, a format diversification strategy worth watching across the specialty breakfast segment. Brands that have successfully bridged the cereal-to-cooking-mix transition have found incremental shelf placement rather than cannibalization of existing SKUs.
Upcycling Credentials
Seven Sundays has positioned sustainability as a core brand pillar since launching at a Minneapolis Farmers Market. The company reports diverting more than 350 tons of food waste from the waste stream since 2020 through use of upcycled ingredients — a credential that resonates with both natural-channel retailers and the growing cohort of health-conscious shoppers driving premium breakfast growth in hospitality. The clean-label positioning, combined with mass-market retail access, places Oatcakes at an intersection that fewer emerging brands manage to occupy simultaneously.
For operators sourcing branded breakfast products for hospitality buffets, corporate dining, or grab-and-go retail sets, the just-add-water convenience and protein profile make Oatcakes a viable candidate alongside conventional pancake mixes — particularly in wellness-forward venues where ingredient transparency has become a purchasing criterion.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
