New York Dessert Icon Partners with Adult-Focused Ice Cream Brand

Serendipity 3 is rolling out alcohol-infused frozen desserts from BUZZBAR this Memorial Day weekend, introducing spirit-spiked ice cream and sorbet bars at its Upper East Side and Times Square locations.

The collaboration marks the first major product launch for BUZZBAR, which crafts small-batch, gourmet ice cream and sorbet bars infused with premium spirits for the 21+ market. Serendipity 3, which has operated since 1954, is known for its extravagant desserts and whimsical dining experiences.

Two Signature Offerings

Starting May 22 through summer's end, guests can order:

The "Drunken Cookie" Buzzed Milkshake & Ice Cream Bar ($24.95): Cookies & Cream Ice Cream, heavy cream, vanilla bean paste, bourbon, and Oreo pieces, blended and poured into a tall milkshake glass, topped with a cloud of whipped cream, crumbled Oreos, a BUZZBAR Cookies & Cream Ice Cream Bar, and a drizzle of chocolate.

Citrus Berry Drop Raspberry & Lemon Boozy Smoothie ($22.95): Raspberry blood orange sorbet, Amarena Wild Cherry Syrup, Vodka, blended and poured into a tall glass, topped with rainbow "nata de coco" coconut jelly, a BUZZBAR Citrus Berry Drop bar, and a drizzle of raspberry coulis.

Executive Perspective

"Serendipity 3 has always been synonymous with fun, indulgent desserts and unforgettable experiences," said Randy Freeman, CEO and Founder of BUZZBAR. "Launching BUZZBAR there just in time for Memorial Day weekend feels like the perfect way to kick off summer in New York."

Joe Calderone, Creative Director of Serendipity 3, added: "We're always looking for new ways to surprise and delight our guests. Buzzbar adds a playful approach to a grown-up indulgence which is just the twist our guests love. It's the perfect treat for summer here in NYC and a fun experience for visitors from around the world."

Why It Matters

The partnership signals growing crossover appeal for premium, adult-focused frozen treats in high-traffic tourist and dining destinations. For operators, alcohol-infused dessert collaborations represent an opportunity to drive higher check averages and differentiate their menus during peak seasonal periods.

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Written by FBM Publications Editors